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2 RESOLUTION NO. 11,040
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a A RESOLUTION TO AWARD A CONTRACT FOR
s ADVERTISING AND MARKETING SERVICES TO
6 STONE & WARD, INC.; TO AUTHORIZE THE CITY
7 MANAGER TO ENTER INTO A CONTRACT FOR
s SUCH SERVICES IN AN AMOUNT NOT TO EXCEED
9 $100,000; AND FOR OTBiR PURPOSES.
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11 WHEREAS, the City of Little Rock issued a Request for Qualifications for an
12 advertising and marketing agency to provide advertising and marketing services to the
13 Little Rock Zoo for a one -year period, with an option for a one -year extension with
is mutual consent of the parties, and
is WHEREAS, on February 20, 2001, after reviewing the qualifications of
16 responding agencies and conducting interviews, a five - member committee selected the
17 advertising and marketing firm of Stone & Ward, Inc. as the most qualified firm of the
is responses received, and
19 WHEREAS, an advertising and marketing effort to publicize recent
20 enhancements made to the Zoo and to attract future visitors to enjoy the animals being
21 added to the Zoo's collection, and to present the opportunities for the public to be
22 involved in the Zoo's new Master Plan is crucial to the success of the Zoo.
23 NOW, THEREFORE, BE IT RESOLVED BY THE BOARD OF
24 DIRECTORS OF THE CITY OF LITTLE ROCK, ARKANSAS:
25 Section 1. Stone & Ward, Inc. is hereby selected as the most qualified agency
26 to provide advertising and marketing services to the Zoo. The City Manager is
27 authorized to enter into a contract, approved by the City Attorney, with Stone & Ward,
28 Inc. to provide advertising and marketing services to the Zoo for one year at a contract
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1 price not to exceed $100,000, with an option to extend the contract for an additional
2 one -year period, and with an additional amount for media buys in the second year not
3 to exceed $52,000.
4 Section 2. Funds to pay the cost of this contract are available in Account No.
5 607 - 235 -3130.
6 Section 3. Severability. In the event any title, subtitle, chapter, subchapter,
7 section, subsection, subdivision, paragraph, subparagraph, item, sentence, clause,
8 phrase, or word of this resolution is declared or adjudged to be invalid or
9 unconstitutional, such declaration or adjudication shall not affect the remaining portions
10 of the resolution which shall remain in full force and effect as if the portion so declared
11 or adjudged invalid or unconstitutional was not originally a part of the resolution.
12 Section 4. Repealer. All laws, ordinances, resolutions, or parts of the same, that
13 are inconsistent with the provisions of this resolution are hereby repealed to the extent of
14 such inconsistency.
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ADOPTED: April 3, 2001
ATTEST: APP D:
Nan4 Wo d, City Clerk Jim EVey, Mayor
APPROVED AS TO LEGAL FORM:
Thomas M. Carpenter, City Attorney
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