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RESOLUTION NO. 10,840
3 A RESOLUTION TO AUTHORIZE A CONTRACT
4 WITH STONE & WARD TO PROVIDE MARKETING
5 AND PUBLIC RELATIONS SERVICE TO THE CITY
6 PARKS & RECREATION DEPARTMENT; AND FOR
7 OTHER PURPOSES.
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9 WHEREAS, the Department of Parks and Recreation offers numerous and varied
10 programs and services through such varied facilities as Riverfront Park, the War Memorial
11 Fitness Center, the Adult Center, Boyle Park, Hindman Golf Course, the Southwest Recreation
12 Center, and others, and
13 WHEREAS, a recent survey conducted by the University of Arkansas at Little Rock
14 determined that approximately sixty percent (60 %) of local residents were not aware of these
15 programs in part because of the lack of an organized marketing progfam, and
16 WHEREAS, as a result of this survey the City instituted a competitive selection process
17 to determine which firm would be most qualified to work on this particular project and, after
18 a review determined that Stone & Ward was the most qualified firm, and
19 WHEREAS, it is anticipated that there will be approximately $5000 per month of set
20 costs for the terms of this contract, and that in addition there will be some additional costs
21 involved for the placement of certain types of advertisement, and
22 WHEREAS, the funds for these amounts will be compiled from the various portions of
23 the current Parks & Recreation budget that are available for marketing services,
24 NOW, THEREFORE, BE IT RESOLVED BY THE BOARD OF DIRECTORS OF
25 THE CITY OF LITTLE ROCK, ARKANSAS:
26 Section 1. The City Manager is authorized to enter into an agreement with Stone &
27 Ward, in a form approved by the City Attorney, to provide marketing and public relations
28 services to the City, and particularly on behalf of the Parks & Recreation Department.
29 . Section 2. Since the funds for this agreement are to be paid from various portions of
30 the current Parks & Recreation Department budget, the City Manager, in a manner acceptable
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to the Director of Finance & Treasurer, is authorized to note any budget transfers within the
Parks & Recreation Department budget that are necessary to assure the funding of this
agreement.
Section 2. Severability. In the event any section, subsection, subdivision,
paragraph, subparagraph, item, sentence, clause, phrase, or word of this resolution is declared
or adjudged to be invalid or unconstitutional, such declaration or adjudication shall not affect
the remaining portions of the resolution which shall remain in full force and effect as if the
portion so declared or adjudged invalid or unconstitutional was not originally a part of the
resolution.
Section 3. Repealer. All laws, ordinances, resolutions, or parts of the same, that
are inconsistent with the provisions of this resolution are hereby repealed to the extent of such
inconsistency.
ADOPTED: June 6, 2000
ATTEST: APPROVED:
Nanc Wood, ity Clerk
APPROVED AS TO LEGAL FORM:
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21 Thomas M. Carpenter, City A orney
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Ji ailey, Mayor