HomeMy WebLinkAboutSignage Revision Proposal and a Picture of the signSignage Revision Proposal
First Choice Drug Testing
represented by: Image360, Little Rock
Location: 200 East 13th St., Little Rock
NE corner of intersection of 13th and Scott Streets
Proposed revision: Sign installation of Ameritox sign below existing First Choice Logo sign on West Side of Building, facing Scott Street
Proposed signage description:
22" tall x 36" wide mounted 1" below and aligned right under existing logo sign
constructed of aluminum DiBond (MaxMetal) with laminated, full -color print
affixed to building with stainless steel screws anchored into mortar
Additional Details:
Existing sign size is 96" x 24"
North building is located approximately 41' East of Scott Street and 33' North of 13th Street
West Side of building is 44" long, South side of building is 52' long
&4Amer * M 22"
Medication Monitoring Solutions
36"
Scale: 1" = 20"
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Submittal
Page 6 of 6
PROPOSAL AND WRITTEN ANALYSIS OF THE APPLICATION BASED OFF OF INTENT
AND GUIDELINES:
On page 63 of the current Guidelines, they state:
"E. SIGNS
Signs should be subordinate to the architecture and overall character throughout the
district. Historic signs should be preserved, including "ghost" signs on the sides of
buildings.
1. Attached to Building:
Signs attached to a building should not cover or obscure architectural features. Signs
may be painted on windows, doors, or small panels at entrances or on awnings. Small
signs may be flush -mounted on a building wall; may be hung on porches between posts;
or may project from the structure. A sign on a masonry wall should be mounted in the
mortar, not the masonry.
3. Materials for signs:
Materials used for signs should be traditional, such as finished wood, glass, copper, or
bronze, not plywood, plastic, unfinished wood, neon or other internally lighted materials,
or flashing lights. Materials should be compatible with the building materials.
4. Design of signs:
The design of the signs should be appropriate to the building, in size, lettering, and style.
Business logos or symbols are desirable. If several businesses share a building,
coordinate the signs. Flashing, rotating, moveable, or portable signs should not be
used.
5. Lighting of signs:
Lighting of signs should be from remote sources, preferably from the ground aimed
directly at the sign and shielded from street view. Lighting should not use visible bulbs,
internal sources or luminous paint."
Page 2 of 7
The proposed sign, at 22" by 36" is almost six
square feet in size. This sign, attached to the
building, does not cover or obscure
architectural features. Staff believes that
aluminum sign material is appropriate for the
age of this structure. The sign will not have any
additional lighting on it. The submission states
that the sign is "...aligned right under the
existing sign constructed of aluminum DiBond
(MaxMetal) with laminated, full color print
affixed to building with stainless steel screws
anchored into mortar."
4AL6 Ameritax-
Medication Monitoring Solutions
Detail of Sign
36"
22„
There are currently three signs on the building, one on each of the following facades: west,
south and north. The signs are identical.
The cover letter states that "First Drug Choice Testing is required as a pain management
solutions provided to display the logo of Ameritox on their signage and advertising".
Staff believes that the sign is an appropriate size and location on the building.
NEIGHBORHOOD COMMENTS AND REACTION: At the time of distribution, there were no
comments regarding this application.
STAFF RECOMMENDATION: Approval with the following conditions:
1. Obtaining a sign permit.
COMMISSION ACTION October 14. 2015
Brian Minyard, Staff, made a brief presentation to the Commission.
Vice Chair BJ Bowen made it public that he knows Darwin Buehler but he has no financial
interest in this application. Debra Weldon, of the City Attorney's office, stated that there is no
conflict of interest if there is no financial interest on Commissioner Bowen's part.
Page 3 of 7
Commissioner Page Wilson entered the room.
Tim Zimmerman, the owner of First Choice, stated that they had entered into an agreement with
Ameritox that required them to have signage. The customers need to be able to verify that this
is the building where they need to be for the urine collection. They have asked for one sign on
the Scott Street side. They have Ameritox signage inside now.
Commissioner Dick Kelley asked what kind of clients were there, is this a walkup? Mr.
Zimmerman stated that employers used their services, for drug testing and pain management
urine testing, etc.
Commissioner Jeremiah Russell asked why they have not considered more traditional signage
off of the building for more visibility. Mr. Zimmerman stated that he thought signs on pole were
not available to him. Commissioner Russell stated that they were available and shown in the
Guidelines.
Mr. Minyard spoke of the first application of the First Choice signs and stated that he believed it
was an enforcement issue. They had installed the signs before the approval was given by the
HDC. Mr. Zimmerman stated that was correct. Mr. Minyard stated that in an after the fact COA
type application, he could see where the different types of signs would not have been discussed
since the signs were already in place. He did say that it is an option to do so. Mr. Minyard does
not remember a conversation of what types of signs are available. The Commission reviews
what has been presented to you. The item is a wall sign. IF the applicant wanted a different
sign, they could defer for a month to do so. Mr. Zimmerman is not sure exactly why he thought
that.
Chair Toni Johnson asked the applicant if they wanted to go ahead. Mr. Zimmerman stated that
they did. There were no citizens that wanted to speak on the issue.
Vice Chair Bowen made a motion to approve the signage with condition of obtaining a sign
permit. Commissioner Becky Pekar seconded and the motion passed with a vote of 6 ayes and
1 no (Russell).
Page 4 of 7
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