HomeMy WebLinkAboutProject Background and Description 10-12-2015DEPARTMENT OF PLANNING AND DEVELOPMENT
723 West Markham Street
Little Rock, Arkansas 72201-1334
Phone: (501) 371-4790 Fax: (501) 399-3435
STAFF REPORT
ITEM NO. One.
DATE: October 12, 2015
APPLICANT: Darwin Buehler, Image360 - Little Rock
ADDRESS: 200 East 13th
COA REQUEST: Additional sign
PROJECT BACKGROUND AND DESCRIPTION:
The subject property is located at 200 E 13th Street. The
property's legal description is "Lot 6 and the south 1/5 of
Lot 5, Blok 22, Original City of Little Rock, Pulaski
County, Arkansas."
This office building was built in 1955. The 2006 survey
form states: "This standard 20th Century Commercial
structure has expressed columns and beams with solid
and transparent walls independent of structure. Built for
Price Chiropractic in 1955." It is considered a
"Contributing Structure" to the MacArthur Park Historic
District.
This application is to install one additional sign on the
west fagade of the building approximately six square feet.
PREVIOUS ACTIONS ON THIS SITE:
On September 91 20137 a COA was issued for signage.
On May 5, 2002, an administrative approval was issued to install a new roof.
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PROPOSAL AND WRITTEN ANALYSIS OF THE APPLICATION BASED OFF OF INTENT
AND GUIDELINES:
On page 63 of the current Guidelines, they state:
"E. SIGNS
Signs should be subordinate to the architecture and overall character throughout the
district. Historic signs should be preserved, including "ghost" signs on the sides of
buildings.
1. Attached to Building:
Signs attached to a building should not cover or obscure architectural features. Signs
may be painted on windows, doors, or small panels at entrances or on awnings. Small
signs may be flush -mounted on a building wall; may be hung on porches between posts;
or may project from the structure. A sign on a masonry wall should be mounted in the
mortar, not the masonry.
3. Materials for signs:
Materials used for signs should be traditional, such as finished wood, glass, copper, or
bronze, not plywood, plastic, unfinished wood, neon or other internally lighted materials,
or flashing lights. Materials should be compatible with the building materials.
4. Design of signs:
The design of the signs should be appropriate to the building, in size, lettering, and style.
Business logos or symbols are desirable. If several businesses share a building,
coordinate the signs. Flashing, rotating, moveable, or portable signs should not be
used.
5. Lighting of signs:
Lighting of signs should be from remote sources, preferably from the ground aimed
directly at the sign and shielded from street view. Lighting should not use visible bulbs,
internal sources or luminous paint."
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The proposed sign, at 22" by 36" is almost six
square feet in size. This sign, attached to the
building, does not cover or obscure
architectural features. Staff believes that
aluminum sign material is appropriate for the
age of this structure. The sign will not have any
additional lighting on it. The submission
graphic states that the sign is "...aligned right
under the existing sign constructed of aluminum
DiBond (MaxMetal) with laminated, full color
print affixed to building with stainless steel
screws anchored into mortar."
_. __ F-
4,04Ameritox- 22„
Medication Monitoring Solutions
36"
Detail of
There are currently three signs on the building, one on each of the following facades: west,
south and north. The signs are identical.
The cover letter states that "First Drug Choice Testing is required as a pain management
solutions provided to display the logo of Ameritox on their signage and advertising".
Staff believes that the sign is an appropriate size and location on the building.
NEIGHBORHOOD COMMENTS AND REACTION: At the time of distribution, there were no
comments regarding this application.
STAFF RECOMMENDATION: Approval with the following conditions:
1. Obtaining a sign permit.
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