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PARKING/More people are scrambling for fewer available spots downtown
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"The numbers of people downtown will
continue to grow, so the problem is going
to get worse," said Leatherdale. "A solu-
tion needs`to be found sooner or later."
A parking deficiency — whether today
or In the future — is fueling the parking
market, spurcin9 millions of dollars in
,public investment and a bit of private
investment, too, which is a change for St.
Paul.
With the average cost of a parking
:space rising and anguished cries of a
,shortage, St. Paul, at last, is plagued by
:a disease of affluent cities, and is
:Obsessed -with a universal question.
"If there's a heaven," New York native
:Wendy Allen once Pondered, "where do
:you park?'
Look around the landscape and you see
:that parking is the hottest perk fn town.
:It drives deal., Lawson Software stow it
-would move downtown if it got parking;
.the city will build it a ramp.
The World Trade Center said it would
:expand its retail complex if it gal Park.
ing; the City will build it a ramp addition.
Green Tree Financial chewed on a
"The numbers of people
downtown will continue
to grow, so the problem
Is going to get worse. A
solution needs to be found
sooner or later."
DOUGLAS LEATHERDALE
CEO. THE ST. PAUL COS.
move to the suburbs; the city gave it 400
subsidized spaces in the Civic Center
ramp.
"Parking is extremely important to
us," sold Bill Lawson, chief executive of
the software firm. "We want a secure
pricking ramp, lighted, all that sluff. Far
Is, it's a heavy Consideration."
Good news: growth
Had news: parking woes
The sensitivity to parking— mass
transit advocates call it an ovemonsuivi_
ty — follows decades of ecghamie
decline when businesses moved fl'Om St.
Peter Street to the suburbs because free
parking was available a few feet from
the store. Downtown parking wasn't
much of a problem in the wake of that
suburban growth, if you didn't mind a
- circuitous walk to a dingy ramp.
With downtown's new besm zat fervor
in recent years, however, employers and
employees are getting hot under the ml-
lar about traffic jams and higher mail
and filled -up spaces.
Mayor Norm Coleman says a solution
is under way. About 2,000 spots are
opening this summer — a net gain of
1,100 because some spaces were last to
construction — whole the mayor's people
sue spl'aadiog the ward that parking is
part of an urban package outweighing
suburban conveniences.
Coleman's offensive against the park-
ing dilemma was announced in the
spring, after he faced the frustrations o!
the business community. "For the first
timein decades, there a a parking III
age in toWnmwn St. Paul," his parking
blueprint stated, spinning the problem
onto the growth of bustnese and cultural
ergaomations.
This was not the first time the citizens
heard the clarion call. In 1991, the busi-
ness community and then -Mayor Jim
Scheibel called for a program of parking
enhancements to attract new companies.
A new city ramp at Seventh and Robert
Streets was a result of that plan.
With projects such as the new Science
Museum of Minnesota afoot, and with
several aono=cements of new employees
heading to the city core, there is a palpa-
hie feeling on the streets that much more
needs to be done.
Parking can make or break
a deal
The city's recruiters, including clam.
leaders from the private sector, feel 111-
+1
GAGE
• CONONUm MOM in
equipped to go head-hunting without
parking in their quiver, a worry that
status from the theory that jf you don't
have control of parking, you have a
giant -sized disadvantage vs. the compeb-
tion.
Talk to downtown leasing agents and
they ply you with stories of small busi-
nesses that got away because the parking
piece was absent.
One of those companies is Jumnia Inc.,
a catalog sales firm poised to move to
Wwertown but stymied by an inability to
find 12 Parking spots.
"We looked at a building, but couldn't
go any further with negotiations because
even though it's on the edge of down-
town, all the lots in the area have wait-
ing lists and the costs have gone from
$30 to $35 a month to $55 a month," said
owner Anne Kelly, whose company
makes plus -size aNve-wear.
"I employ a lot of part-time people
who are not earning a high wage, so I
pay their parking. Frankly, I would be
happy to purchase monthly box passes,
but people seem to have lost a bit of
faith in the bus system," she said.
While parking problems stand in the
way of growth, they also pave the way
for it.
Henry Zairian, owner of a historically
significant warehouse building in Lower,
laws, is taking the parking challenge
quite seriously, by reason of the revenue
he sees In it. On May 1, he gave his ten-
ants 60 days notice to move out. He
plans to replace them all with automo-
biles.
The rity's Heritage Preservation Com-
mission has approved Zairian's plans to
convert the Wall Street Building, former-
ly the Rayette Building at 261 E. Fifth
St.,to a ramp holding about 340 can.
"We have to aggressively
Pursue transit instead of
trying to build our way
out of the problem. Let's
subsidize transit passes for
downtown workers. If peo-
ple have to drive, let's move
the parking out of the core
land use the trolleys as
shuttles." -
SANDYPAPPAS
STATE SENATOR
Entrance and exit ramps will be append-
ed to the building, the glass windows will
be replaced by wire grating for vanilla.
tion, but the structure will otherwise.
remain the some.
Zairian, of Montreal, testified before
the commission that he has lost $10,000
Per month on the building for 10 years,
that the occupancy has been about 20
Percent, and that there was not enough
demand for office space in Lowertown
because of a shortage of — guess what
— parking spaces.
HealthPartners hops on
shuttle bus
Top executives will usually find conve-
nient spaces because money is no object,
particularly when their CompaWes pay
the bill. But the prohlem far employers
is the rank and file.
"There is a quality of urbanity that
some business owners and executives
like, but for their employees, goons
los
downtown can be a fairly substantial
s;' said George Rosenbaum, a Chicago
marketing researcher. -
"The lowest -wage employees are really
in many cases unable to come to work in
the same world that supervisors, man-
agers and executives do, because they
cannot afford to pay $220 a month for
parking;' he said.
In order to keep a happy work force,
companies should work with cities to
Provide parking Incentives to make the
downtown workplace a palatable alterna-
❑ve, he said.
Hecithl'armers ran into that problem,
and seems to have solved it, at leasr
temporarily. The HMO began moving
more than 400 workers from its Bloom.
ington headquarters to the Fill Trust
Center on Iowertown on Friday,one of
six turning points of life, iaclud-
ing transitions at midlife and
before retirement.
"Corporations used to give peo-
ple s vcmn of r,.. M,"_._ _-__
I JOE ROSSI/ PIONEER PRESS
APerking lot In d.Prm.wn SJ. Paul.
downtown St. Paul's reccct coups.
Because the employees will have to park
near the Lafayette Bridge, six blocks
away, the company will run a shuttle bus
all day to the parking lot, protecting
workers from the elements.
It sounds like a happy solution, but
there are members Of the community for
whom shuttle buses aren't nearly enough.
"Some people may have
4o walk a little bit, but 1
guarantee there's enough
parking stalls in downtown
St. Paul. It's more a matter
of convenience and price,"
JOHN MANNILLO
DOWNTOWN PROPERTY MANAGER
Those Citizens are mass transit advo-
cates, and they cringe at the action of
downtown parking subsidies.
"That's the suburban model;" said John
Gilkeson, an environmental policy analyst
for the state. "H you have transit, you
don't neetl to worry about parking."
Knocking down buildings to build park-
ing garages — as is the use in some
parts of downtown — is like "burning
the house to stay warm;' Gilkesan said,
repeating a phrase mined by Australian
who planner David Engwicht.
"There's tons of parking downtown. If
the city could market itself as readily
accessible by Gansit at a lower cost to
employers and employees, that would
business attract , too. Instead, lbe private
sector is focusing on the parking soluti on,
but doesn't want m pay for it itself. I
the taxpayers, ere paying for it "
Transit advocates like Giikeson are
appalled by the low tr mit numbers in
downtown St. Paul.
Buses and carpools carry just 16 per.
Cent of downtown commuters, making
the city care one of the most autodepen.
dent downtowns in the nation. By com.
parison, 50 percent of commuters to
downtown Minneapolis arrive by box and
carpool.
GBkeson's answer Is an appealing rail
tr-nsbt Usual, an the vrdai of ohs light
rail lines that are winning favor among
some politicians and the construction
industry. Opponents, however, say a rail
system deal not suit the travel patterns
in the Twin Cities area, with its endless
destinations that resemblea bawl of
spaghetti.
Spaces available —
if you don't mind a walk
Advocates for parking say waiting
years for a more sophisticated bus or
rail transit Is risky business when new
business is at stake now. "If if doesn't
pan out, all It means is more poor years
of business;' said Mike D'Agoslino, head
oI the central region of Apma Inc., a
Cleveland -based parking management
firm that operates public and private
parking sites in the Twin Chia,.
"The lowest -wage
employees are really in
many cases unable to come
to work in the same world
that supervisors, managers
and executives do, because
they cannot afford to pay
$220 a month for parking."
GEORGE ROSENBAUM
MARKETING RESEARCHER
Contrary to the Coleman adminhtra-
lion, D'Agastino believes there is no
parking shortage. "Some people may
have to walk a little bit, but I guarantee
there's enough parking stalls in down-
town St Paul. It's more a matter of con-
venienm and price. --
He makes a' point. You may not see
"tons" of parking on a cruise around
downtown, but there is parking avail-
able.
The 425-space convention center ramp
opened last week on Kellogg Boulevard,
its erector -set appearance owing to the
continuing construction surrounding it.
But the ramp was less than half occu.
pied. Three blocks away, the neon sign at
he a full-time Mom and be suc- realistic choices, to realize they
0e` fug , can't do everything at once.
She laughs at the memory of "There are times when I would
er outhful audacity. "When Ska I
the Viet Ramp on Wabasha Sires
blinked, "Sorry, ramp full."
That's bad parking management, sal
John Mannillo, a downtown propert
manager and former mayoral opponen
of Coleman. A claiming Critic of in
mayor, Mannillo said Coleman has don
a poor job of anticipating downlow
Parking problems and Coordinating sole
lions.
"It doesn't take a rocket scientist t
understand that the solution to our prot
lam partially lies in the management a
Parking," said Maonblio. "We have t
manage it better than we do."
Meantllo seem" Coleman of sidin
With big business, of serving the parkin
desires of the World Trade Center, law
son Software and Green Tree Financh
while ignoring the needs of small but
nem. "You've got to do it in a fair way,
he said. "It's public money and it's got t
help everybody. That's not what's gain
on."
Another critic, state Sen. Sandra Pap
pas, Coleman's DFL opponent in, th
mayor's race this fall, says more emphs
sis needs to be placed an mass trmu
for daily workers, whole reserving class
in spaces for shoppers.
"Iva have to aggressively pursue tray
Sit instead of trying to build our way au
of the problem," Pappas said. "Let's suto
sidin se transit pass for downtown work
ers. If people have to drive, let's mov
the parking out of the Care and use th
trolleys as ,battles."
Look across the river
So who's done a better job of parkin
management than St, Paul? The cit
across the river, D'Agosthat said. Min
nonplus has had a parking plan sine
1959, while St. Paul Is still developin,
one, he said.
"Minneapolis was in the right plac
at the right time. The federal govern
ment funded a majority of those park
ing ramps, an there was no debt. Min
"cap
tOf's can now neat bond, In a mat
ter of minutes for more parkin,
because those (current) garages cash
Bow so well. In SL Paul, it's "Oh m
god, how are we going to solve thi
Problem",
he said.
Greg Finstad, Minneapolis' parkins
engineer, said that if Minneapolis did I
better job, St. Paul shouldn't feel to,
bad. "We're fairly unique. We probabl;
have one of the largest municipal park
Ins systems in the Country," he said.
The Minneapolis parking plan lea to
the construction of three large, well -light
lid garages on the fringes of downtown
within striking distance of employmen
'centers. A total of 6,000 spaces were
built with 90 percent federal money, g
Percent state money and 5 percent cit:
money.
Those sources no longer are available
to cities, but Coleman said St. Paul be, I
strategy for parking and transit that wit
suit everyone downtown. The city ha:
established a group to look at transi
Improvements while planning auothe.
2,000 Parking sprees by the year 2000,: h,
said. Bond sales for World Trade Cents
and Laws= Software ramps will ensun
parking there for the public.
"Downtown almost died when Wcs
Publishing left," Coleman said, referrjry
to the Company's 1992 exodus In Eegm
with 2,100 employees. "We've reverses
that trend. The fact is that parking.is I
problem of opportuuity. We have expert
Priced unprecedented growth downtpwl
over the last few years and we have ere
aced a parking problem.
"We need less whining and more work
ing together in the city and well be bet
ter served," the candidate for re-eleclim
said, referring to Mannillo.
Though Coleman's new program wil
add to the existing slack, no one f.
promising employees that the new space
will be next door to their jobs.
Finding a nearby spot In downtown St
Paul is like getting admitted to an exciu
sire club. Luck, timing and knowing
someone seem to be critical.
Take an office mate of attorney Kuep
per,. This lawyer was so angry about fit
31 Percent increase at the ramp that xle
ferreted out a. Considerably cheaper sppa
In another ramp just a black away. Bu
the lawyer had pull. She had gone:b
high school with the owner, and pleads,
like hell with him to get fn -
that combined science and the Learning last fall and is doinga'
Iibaral arts, she earned a Go. lot of public speaking.
ter's in Psychology and reared th. ae.. ...... .. ... . -...