HomeMy WebLinkAboutCover Letter 051624May 13t", 2024
City of Little Rock
Department of Planning and Development
723 W. Markham Street
Little Rock, AR 72201
Subject: 10120 N. Rodney Parham Rd.
Northeast Corner of Rodney Parham & Breckenridge Dr. (Regions Bank location)
To Whom it May Concern:
This PZD application is a request to allow a digital pylon sign (billboard) on the property at 10120
N. Rodney Parham. The sign face will be 12 feet tall and 36 feet wide, less than the maximum
allowed size. The overall height will no greater than 35 feet.
The reason for this application is the proximity to a pylon sign to the east Rodney Parham. The
proposed sign is a little over 770 feet from that sign when measured in a straight line on PAGIS.
Little Rock city code calls for separation of 1,000 feet. When measured from the signs along
Rodney Parhan Road, the separation is approximately 970 feet. This PZD application is to allow
for this slight distance variance. Staff at the Department of Planning & Development advised
making a PZD application to the Planning Commission rather than a sign variance to the Board
of Adjustment. The PZD application provides for review by the Board of Directors.
This intersection and the area around it are seeing many changes and reinvestment since the
devastating tornado of March 31st, 2023. This sign would be part of that reinvestment and
provide another opportunity for businesses in the area to be seen. There are in fact well over
25 current and future business in the Colony West shopping center & Breckenridge Village who
will be able to benefit from the additional exposure of being on this sign.
The selection of this location is influenced by Arkansas Department of Transportation rules, and
scenic corridor regulations governing Interstate 430. Requirements of distance from the 1-430
interchange limit this sign being further west. This location best meets those requirements and
the spacing requirements of the City of Little Rock.
On behalf of the property owners, I thank you for your attention to this application.
5 n erg
J t s, ?agent for Sherman Holdings, Inc.