HomeMy WebLinkAboutZ-9374 Staff AnalysisDECEMBER 10, 2018
ITEM NO.: 4
File No.: Z-9374
Owner: Burger King Corporation
Applicant: Keri Richardson, Condray Signs
Address: 11410 Rodney Parham Road
Description: North side of Rodney Parham Road, east of Green Mountain
Drive
Zoned: C-3
Variance Requested: A variance is requested from the sign provisions of Section
36-557 to allow wall signage without direct street frontage.
Justification: The applicant's justification is presented in an attached letter.
Present Use of Property: Restaurant
Proposed Use of Property: Restaurant
STAFF REPORT
0
Public Works Issues:
No Comments
Staff Analysis:
The C-3 zoned property at 11410 N. Rodney Parham Road is occupied by a one-
story commercial building which houses a Burger King restaurant. Two (2)
driveways from N. Rodney Parham Road serve as access to the site. Paved parking
is located on the south and east sides of the building. A drive-thru window is located
on the west building fagade.
The applicant is in the process of remodeling the existing building. As part of the
remodel ing/rebrand ing project, new signage is proposed on the front (south) and
east side building facades. The front building fagade has approximately 1,000
square feet of surface area. The applicant proposes a round Burger King logo sign
on the front (south) fagade with an area of 19.63 square feet. The applicant
proposes a second round logo sign, also 19.63 square feet, on the east side building
fagade. An additional wall sign (27.42 square feet) is proposed over the entry door
on the east facade. The total wall signage will be approximately 66.7 square feet.
Section 36-557 (a) of the City's Zoning Ordinance requires that all wall signage be
located on building facades which face street frontages. Therefore, the applicant is
requesting a variance to allow wall signage on the east building fagade.
DECEMBER 10, 2018
ITEM NO.: 4 (CON'T.) Z-9374
Staff is supportive of the requested variance to allow wall signage on the east
building facade. Staff views the request as reasonable. The front (south) building
fagade will allow approximately 100 square feet of wall signage on that fagade. The
total wall signage proposed is approximately 66.7 square feet. Therefore, the
applicant is essentially transferring allowed wall signage from the front (south)
facade to the east fagade. This request will not be out of character with other
commercial buildings in this general area. Additionally, the proposed new signage
associated with the building remodeling should be a quality component of the
revitalization of this business district along N. Rodney Parham Road branded as the
"West Village". Staff believes the proposed wall signage without direct street
frontage will have no adverse impact on the adjacent properties or the general area.
C. Staff Recommendation:
Staff recommends approval of the requested variance to allow wall signage without
direct street frontage, subject to compliance with the following conditions:
1. There is to be no additional wall signage on the front (south) building fagade
beyond what is proposed in this application.
2. There is to be no signage located on the west building fagade.
Board of Adjustment (December 10, 2018)
The applicant was present. There were no objectors present. Staff presented the item
and a recommendation of approval as outlined in the "staff recommendation" above.
There was no further discussion. The item was placed on the consent agenda and
approved as recommended by staff, including all staff comments and conditions. The
vote was 3 ayes, 0 noes, 1 absent and 1 open position.
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