HomeMy WebLinkAboutZ-9325-A Staff AnalysisJUNE 25, 2018
ITEM NO.: 3
File No.: Z-9325-A
Owner: Airport Hotels, LLC
Applicant: John Rogers
Address: 4201 E. Roosevelt Road
Description: South side of E. Roosevelt Road, west of Airport Road
Zoned: C-4
Variance Requested: Variances are requested from the wall sign provisions of
Section 36-557 to permit wall signs which do not face required
street frontages.
Justification: The applicant's justification is presented in an attached letter.
Present Use of Property: Undeveloped
Proposed Use of Property: Hotel
STAFF REPORT
A. Public Works Issues:
No comments on the requested sign variance. No other elements of the project
design have been reviewed at this time.
B. Staff Analysis:
The applicants are proposing to construct a new four (4) story hotel on this
undeveloped. C-4 zoned tract. A height variance request (Z-9325) is a separate item
on this agenda. The property has one street frontage, Roosevelt Road. The hotel is
proposed to be located on the southern portion of the property, some 320'+ south of
Roosevelt Road. The proposed hotel will have visibility from Airport Road, Bankhead
Drive, Roosevelt Road and 1-440. Section 36-557 of the code requires wall signage
to face required street frontages. To facilitate visibility of the hotel to guests, the
applicants are proposing to place wall signage on two of the three facades without
direct street frontage.
Two wall signs are proposed on the north fagade facing Roosevelt Road. One is a
72 sq. ft. sign on the main fagade and the second is a 10 sq. ft. sign on the porte
cochere wall facing the street. The north fagade of the building has an area of 4,500
sq. ft.±. The proposed 82 sq. ft. of wall signage is well below the 450 sq. ft. allowed
by code (10%). A wall sign is proposed on the east fagade which, due to the
orientation of the building, is actually the front of the hotel. This proposed wall sign
is approximately 105 sq. ft. in area. The east fagade of the building is approximately
JUNE 25, 2018
ITEM NO..- 3
17,000 sq. ft. in area. The Z-9325_
An additional wall sign is � �10peSed wall sign occu A
oposed for the south fa f ade bout 0.p10°/o ❑f the facade.
440 and gankhead. The � � g n area p which has visibility of the north facade. Asir-1 and coverage on the south than v Y from 1_
Road frontage and no sign ig Pu � -mounted Sign is matches that
ro osed on thew proposed on the Roosevelt
Staff is supportive of the v a r - west fapade of the building
signs on the east and soutF-1 1�nces from Section 36-5
a wades. The r 5l - allow the
facing) facade is well beiarw the ro oposed wall si proposed wall
area from the north fagader t� area allowed by code 9nage On the north [street
readily visible to passing the south and east facades wllowing a "SWAP'
Y p 9 m �tQrists and g seems here the building °f sign
request. guests to staff to reasonable
is more
be a reasonable
C. Staff Recommendation:
Staff recommends approves 1 of the variance re signage being placed on th4e quest subject to no additional wall
north facade of the building.
BOARD OF ADJUSTMENT
The applicant was present. Them were (June 25, 2018) -
and a recommendation of approval as no objectors present. Staff
There was no further discussion . b Outlined in the "Staff recommendation"
the item
e item was placed on the co s desBenda and
Lion" above.
approved as recommended by staff includin
vote was 3 ayes. 0 noes and 2 absent 9 all staff comments and
conditions, The
V: