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HomeMy WebLinkAboutZ-7037-A Staff AnalysisOCTOBER 31, 2005 ITEM NO.: 2 File No.: Z -7037-A Owner: Arkansas Repertory Theater Address: 601 Main Street Description: Southeast Corner of West 6th and Main Streets Zoned: UU Variance Requested: A time extension is requested for previously approved sign variances. Justification: The applicant's justification is presented in an attached letter. Present Use of Property: Professional Live Theatre Proposed Use of Property STAFF REPORT Professional Live Theatre A. Public Works Issues: No Comments B. Staff Analvsis: On May 21, 2001, the Board of Adjustment approved variances to allow banner signs to be located on the Arkansas Repertory Theatre building and on a street light pole at 601 Main Street. Five (5) banner signs (3 feet by 5 feet) attached to the second level of the building, two (2) banner signs (4 feet by 12 feet) attached to the corner of the third floor, and a banner attached to the street lamp pole outside the Rep's front door were approved. The banner signs were approved for a period of two (2) years with the following conditions: 1. A franchise must be obtained to coincide with the Board's approval. 2. The banners must be maintained in good condition, otherwise they must be removed. 3. The banner signs are to contain no commercial message and are to only include the identification of the location as "The Rep, Share the Experience." OCTOBER 31, 2005 ITEM NO.: 2 (CON'T. A copy of the May 21, 2001 minute record and previous staff analysis is attached for Board review. On August 25, 2003, the Board of Adjustment granted a two (2) year time extension for the previously approved variances. The Arkansas Repertory Theatre is now requesting a second two (2) year time extension on the previous approved variances. Staff is supportive of the additional two (2) year time extension. Staff continues to be hopeful that similar revitalization as has occurred in the River Market will begin to occur along Main Street. The banner signs will continue to add "increased visibility and enhanced visual atmosphere" for the Arkansas Repertory Theatre. A recent inspection of the site by staff revealed that the banner signs were in very good condition. Staffs previous and current support is based on the Repertory Theatre being a cultural attraction and the banners not containing a commercial message. C. Staff Recommendation: Staff recommends approval of the requested two (2) year time extension for the use of the banner signs for Arkansas Repertory Theatre at 601 Main Street, subject to compliance with the three (3) conditions of the previous approval, as listed in paragraph B. of this report. BOARD OF ADJUSTMENT: (OCTOBER 31, 2005) The applicant was present. There were no objectors present. Staff presented the item and a recommendation of approval. The applicant offered no additional comments. The item was placed on the Consent Agenda and approved as recommended by staff by a vote of 4 ayes, 0 nays and 1 absent. 2 May 21, 2001 Item No.: 1] File No.: Owner: Address: Description: Zoned: Variance Requested: justification: Present Use of Property: proposed Use of -Property: Staff Report: A. Public Works Issues: -7---7o 3^7-4 ( 3�) Z-7037 ✓��� Uo Arkansas Repertory Theater r 601 Main Long Legal, Original City UU. Variances are requested from the sign provisions of Section 36-557 and the Development Criteria of Article V, Division 6 of Chapter 36. The applicant's justification is presented in an attached letter. Professional Live Theatre Professional Live -Theatre Franchise will be required for banners extending over or located within the public.right-of-way. B. Staff Analysis: TheArkansas Repertory Theatre is located in the building on the UU.zoned property at 601 Main Street. In an effort-. to increase the theatre's visibility and to enhance the visual appeal of the block, the theatre proposes to hang decorative banners on the building's fagade: The theatre proposes to hang five, 3 feet by 5 feet banners to hang perpendicular tc the building on the second level; two, 4 feet by 12 feet banners to hang at the corner on the third level and one banner to hang on the street lamp pole outside the front door. Article V, Section 6 of Chapter 36, the UU District, prohibits ground -mounted signs but states that otherwise, signs are to be regulated and permitted as elsewhere in -the City. Section 36-557 of the Code limits the placement of May 21, 2001 Item No.: 11 (Cont.) banners to one per street frontage, for a specific length of time. Permit guidelines require the banners to be mounted flush against the wall. Staff is supportive of the requested variances. The Repertory Theatre is a cultural attraction that will benefit from the increased visibility and enhanced visual atmosphere created by the banners. The banners will not advertise' hours of operation or individual events. Each banner will simply read "The Rep -Share the Experience." Encouraged by the success of the River Market District, staff is hopeful that similar revitalization can begin to occur on the north/south streets, particularly Main Street. There is a large "gap" in activities available on Main Street, between the Markham intersection and the South Main area that includes Juanitas and Community Bakery. The recent announcement that the Center Theater will be renovated and reopened adds to the hope that the "Mid -Main" area is on the verge of rebirth. Staff would suggest that the banners be approved for a period of 2 years,. with Board of Adjustment review for possible continuation. The Board can -then review the issue in the context of any changes which may occur along Main Street. All of the proposed banners are located either over or in the public right-of-way and a franchise will be required to coincide with the Boards approval. Again, staff's support is based on the Repertory Theatre being a cultural attraction and the banners not having a commercial message. C. Staff Recommendation: Staff recommends approval of the requested variances' to allow the Banners for a period of two years only, with additional Board action required -to allow placement beyond that point subject to compliance with the following conditions: 1. A franchise must be obtained to coincide with the Board's approval. 2. The banners must be maintained in good condition, otherwise they must be removed. 2 May 21, 2001 Item No.: 11 (Cont. 3: The banners are to contain no commercial message and are to only include the identification of the location as "The Rep, Share the Experience." BOARD OF ADJUSTMENT: (MAY' 21,- 2001) The applicant was present. There were no objectors present. Staff presented the item and a recommendation of approval subject to compliance with the conditions outlined in the "Staff Recommendation" above. The applicant offered no additional comments. The item was placed on the Consent Agenda and approved as recommended by staff. The vote was 5 ayes, 0 noes and 0 absent. 3 August 25, 2003 ITEM NO.: 4 File No.: Owner: Address: Description: Zoned: Variance Requested: Justification: Present Use of Property: Proposed Use of Property: STAFF REPORT A. Public Works Issues: No Comments. B. Staff Analysis: Z -7037-A Arkansas Repertory Theater 601 Main Street Southeast corner of West 6th and Main Streets UU A time extension is requested for previously approved sign variances. The applicant's justification is presented in an attached letter. Professional Live Theatre Professional Live Theatre On May 21, 2001 the Board of Adjustment approved variances to allow banner signs to be located on the Arkansas Repertory Theatre building and on a street light pole at 601 Main Street. Five (5) banner signs (3 feet by 5 feet) attached to the second level of the building, two (2) banner signs (4 feet by 12 feet) attached to the corner of the third floor, and a banner attached to the street lamp pole outside the Rep's front door were approved. The banner signs were approved for a period of two (2) years with the following conditions: 1. A franchise must be obtained to coincide with the Board's approval. 2. The banners must be maintained in good condition, otherwise they must be removed. August 25, 2003 No.: 4 [Cont. 3. The banner signs are to contain no commercial message and are to only include the identification of the location as "The Rep, Share the Experience." A copy of the May 21, 2001 minute record and previous staff analysis is attached for Board review. The Arkansas Repertory Theatre is requesting a two (2) year time extension on the previous approved variances. Staff is supportive of the requested two (2) year time extension. Staff continues to be hopeful that similar revitalization as has occurred in the River Market will begin to occur along Main Street. The banner signs will continue to add "increased visibility and enhanced visual atmosphere" for the Arkansas Repertory Theatre. A recent inspection of the site by staff revealed that the banner signs were in very good condition. Staff's previous and current support is based on the Repertory Theatre being a cultural attraction and the banners not containing a commercial message. C. Staff Recommendations: Staff recommends approval of the requested two (2) year time extension for the use of the banner signs for Arkansas Repertory Theatre at 601 Main Street, subject to compliance with the three (3) conditions of the previous approval, as listed in paragraph B. of this report. BOARD OF ADJUSTMENT: (AUGUST 25, 2003) The applicant was present. There were no objectors present. Staff presented the item and a recommendation of approval. The applicant offered no additional comments. The item was placed on the Consent Agenda and approved as recommended by staff by a vote of 4 ayes, 0 nays and 1 absent. E May 21, 2001 44 `703-7- Item No.: File No. Z-7037 ✓�,� �J Owner: Arkansas Repertory Theater Address: Descri tion: Zoned: Variance Re ested: Justification: Present Use of Property: Pro osed Use of Property: Staff Report A. Public Works Issues: 601 Main Long Legal, Original City UU Variances are requested from the sign provisions of Section 36-557 and the Development Criteria of Article V, Division 6 of Chapter 36. The applicant's justification is presented in an attached letter. Professional Live Theatre Professional Live Theatre Franchise will be required for banners extending over or located within the public right-of-way. B. Staff Analysis: The Arkansas Repertory Theatre is located in the building on the UU zoned property at 601 Main Street. In an effort to increase the theatre's visibility and to enhance the visual appeal of the block, the theatre proposes to hang decorative banners on the building's fagade. The theatre proposes to hang five, 3 feet by 5 feet banners to hang perpendicular to the building on the second level; two, 4 feet by 12 feet banners to hang at the corner on the third level and one banner to hang on the street lamp pole outside the front door. Article V, Section 6 of Chapter 36, the UU District, prohibits ground -mounted signs but states that otherwise, signs are to be regulated and permitted as elsewhere in the City. Section 36-557 of the Code limits the placement of May 21, 2001 Item No.: 11 (Cont.) banners to one per street frontage, for a specific length of time. permit guidelines require the banners to be mounted flush against the wall. C. Staff is supportive of the requested variances. The Repertory Theatre is a cultural attraction that will benefit from the increased visibility and enhanced visual atmosphere created by the banners. The banners will not advertise hours of operation or individual events. Each banner will simply read "The Rep -Share the Experience." Encouraged by the success of the River Market District, staff is hopeful that similar revitalization can begin to occur on the north/south streets, particularly Main Street. There is a large gap in activities available on Main Street, between the Markham intersection and the South Main area that includes Juanitas and Community Bakery. The recent announcement that the Center Theater will be renovated and reopened adds to the hope that the "Mid -Main" area is on the verge of rebirth. Staff would suggest that the banners be approved for a period of 2 years,. with Board of Adjustment review for possible continuation. The Board can then review the issue in the context -of any changes which may occur along Main Street. All of the proposed banners are located either over or in the public right-of-way and a franchise will be required to coincide with the Board's approval. Again, staff's support is based on the Repertory Theatre being a cultural attraction and the banners not having a commercial message. Staff Recommendation: Staff recommends approval of the requested variances to allow the Banners for a period of two years only, with additional Board action required to allow placement beyond that point subject to compliance with the following conditions: 1. A franchise must be obtained to coincide with the Board's approval. 2. The banners must be maintained in good condition, otherwise they must be removed. 2 May 21, 2001 Item No.: 11 (Cont.) 3, The banners are to contain no commercial message and are to only include the identification of the location as "The Rep, Share the Experience." BOARD OF ADJUSTMENT: (MAY 21, 2001) The applicant was present. There were no objectors present. Staff presented the item and a recommendation of approval subject to compliance with the conditions outlined in the "Staff Recommendation" above. The applicant offered no additional comments. The item was placed on the Consent Agenda and approved as recommended by staff. The vote was 5 ayes, 0 noes and 0 absent. 3 May 21, 2001 -r -703-7-4 Item No.: C 3 File No.: Z-7037��""' Owner: Address: Description: Zoned: Variance Re ested: Justification: Present Use of Property: Proposed Use of Property: Staff Report: A. Public Works Issues: Arkansas Repertory Theater 601 Main Long Legal, Original City UU Variances are requested from the sign provisions of Section 36-557 and the Development Criteria of Article V, Division 6 of Chapter 36. The applicant's justification is presented in an attached letter. Professional Live Theatre Professional Live Theatre Franchise will be required for banners extending over or located within the public right-of-way. B. Staff Analysis: TheArkansas Repertory Theatre is located in the building on the UU zoned property at 601 Main Street. In an effort to increase the theatre's visibility and,to enhance the visual appeal of the block, the theatre proposes to hang decorative banners on the building's fagade. The theatre proposes to hang five, 3 feet by 5 feet banners to hang perpendicular to the building on the second level; two, 4 feet by 12 feet banners to hang at the corner on the third level and one banner to hang on the street lamp pole outside the front door. Article V, Section 6 of Chapter 36, the UU District, prohibits ground -mounted signs but. states that otherwise, signs are to be regulated and permitted as elsewhere in the City. Section 36-557 of the Code limits the placement of May 21, 2001 Item No.: 11 (Cont.) banners to one per street frontage, for a specific length of time. permit guidelines require the banners to be mounted flush against the wall. Staff is supportive of the requested variances. The Repertory Theatre is a cultural attraction that will benefit from the increased visibility and enhanced visual atmosphere created by the banners. The banners will not advertise' hours of operation or individual events. Each banner will simply read "The Rep -Share the Experience." Encouraged by the success of the River Market District, staff is hopeful that similar revitalization can begin to occur on the north/south streets, particularly Main Street. There is a large "gap" in activities available on Main Street, between the Markham intersection and the South Main area that includes Juanitas and Community Bakery. The recent announcement that the Center Theater will be renovated and reopened adds to the hope that the "Mid -Main" area is on the verge of rebirth. Staff would suggest that the banners be approved for a period of 2 years,. with Board of Adjustment review for possible continuation. The Board can .then review the issue in the context -of any changes which may occur along Main Street. All of the proposed banners are located either over or in the public right-of-way and a franchise will be required to coincide with the Board's approval. Again, staff's support is based on the Repertory Theatre being a cultural attraction and the banners not having a commercial message. C. Staff Recommendation: Staff recommends approval of the requested variances'to allow the Banners for a period of two years only, with additional Board action required to allow placement beyond that point subject to compliance with the following conditions: 1. A franchise must be obtained to coincide with the Board's approval. 2. The banners must be maintained in good condition, otherwise they must be removed. 2 May 21, 2001 Item No.: 11 (Cont.) 3, The banners are to contain no commercial message and are to only include the identification of the location as "The Rep, Share the Experience." BOARD OF ADJUSTMENT: (MAY- 21, 2001) The applicant was present. There were no objectors present. Staff presented the item and a recommendation of approval subject to compliance with the conditions outlined in the "Staff Recommendation" above. The applicant offered no additional comments. The item was placed on the Consent Agenda and approved as recommended by staff. The vote was 5 ayes, 0 noes and 0 absent. 3