HomeMy WebLinkAboutZ-6876-A Staff AnalysisMarch 25, 2002
ITEM NO.: 4
File No..
Owner:
Address:
Description:
Zoned:
Variance Requested:
Justification:
Present Use of Property:
Proposed Use of Property:
STAFF REPORT
A. Public Works Issues:
No issues.
B. Staff Analvsis:
Z -6876-A
McDonald's Corporation
7200 West 12th Street
Northeast corner of West 12th
Street and Rodney Parham Road
C-3
A variance is requested from
the sign provisions of Section
36-530 to permit three (3) wall
signs which extend more than
18 inches from the wall of the
building.
The applicant's justification is
presented in an attached letter.
Commercial
Commercial
The property at 7200 West 12th Street contains a newly
constructed convenience store with gas pumps and a
McDonald's restaurant. Three (3) mansard signs were
mounted on the McDonald's portion of the structure.
There are two (2) different mansard signs; one (1)
being the McDonald's arches logo and the other
containing the wording "McDonald's". The signs are
located 21 to 30 inches from the face of the mansard at
the top and 12 inches at the bottom. The City's Zoning
Ordinance definition of wall signs, which includes
mansard signs, states the signs must not extend more
March 25, 2002
Item No.: 4
than 18 inches from the wall/mansard of the building.
The applicant notes that the signs have been moved back
against the mansard roof as far as possible, and that
the sign cannot be moved back further and have the
proper angle to be visible from the street, and
maintain the integrity of the trademark McDonald's
roofline .
Staff does not support the requested variance. It has
not been past City policy to permit signs to "stick-up"
above and away from mansard roofs. In other cases, the
sign owner has been required to create a "box" behind
the lettering so that the sign is mounted flush or
against the wall/mansard surface. While acknowledging
that taking such action in this particular case might
create a hardship, staff is concerned that allowing the
signs could lead to similar requests.
C. Staff Recommendation:
Staff recommends denial of the requested variance to
allow mansard/wall signs which extend over 18 inches
from the mansard/wall surface.
BOARD OF ADJUSTMENT: (MARCH 25, 2002)
Ben Gueren was present, representing the application. There
were no persons present in opposition. Staff presented the
item with a recommendation of denial.
Ben Gueren addressed the Board in support of the
application. He explained the signage which was placed on
the building's mansard roof. He noted that the McDonald's
on Fourche Dam Pike recently received a variance for similar
signage.
Cindy Dawson, City Attorney, noted that no precedence was
set by the previous case.
Mr. Gueren noted that signage increased sales at McDonald's
and explained how the additional revenue would benefit the
City.
Chairman Ruck asked if McDonald's had ever done signs
differently. Mr. Gueren explained that all of the McDonald's
March 25, 2002
Item No.: 4
restaurants that he had dealt with in the past had this type
of signage.
A motion was made to approve the application, as filed. The
motion passed by a vote of 5 ayes and 0 nays. The
application was approved.
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