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DRIVE THRU COFFEE 134
Board of Adjustment
City of Little Rock; Dept. of Planning and Development
723 W. Markham
Little Rock, AR 72211
RE: Sign Variance 8023 Cantrell Rd
Dear Board of Adjustment.
7 Brew is pleased to be in the Little Rock area and is excited to provide a high -quality product with a fast,
friendly service to the customer and community. 7 Brew is rapidly expanding both in AR and around the
country. They are providing a needed service and product to the communities they are in by offering
fresh, fast, drinks with a customer experience that ensures repeat business and forges customer
relationships.
In reviewing the sign ordinance for the City of Little Rock, we have determined that a minor variance to
Section 36-555 (a)(2)(a) is required. This section allows for a wall sign on the frontage road and one
additional sign on the facade area.
We are respectfully asking for a minor variance that would allow 7 Brew to have a logo sign and
additional wall signage providing directional details for customers on both the east and west sides of the
building. Our reasoning is as follows:
The 7 Brew building has a very small footprint at 510 square feet and 15' of building frontage width. The
signage for this small building is vital to the customer experience, it provides direction and lets
customers know that they are able to get their drinks from both sides of the building as necessary. It
also provides continuity to the current national design and branding of 7 Brew Coffee. This continuity is
vital to 7 Brew as they rapidly expand their market presence. 7 Brew seeks to provide a new coffee
experience and a vital part of that experience is the branding, signage, and double drive thru. We are
excited to be offering this new concept in the Little Rock area and hope to continue expanding across
the nation offering customers a new experience in drive thru drinks.
Thank you for your time and consideration.
Sincerely,
Brandon Sebald
Brew Crew, LLC