HomeMy WebLinkAboutZ-7315-D Staff ReportFile No.: Z-7315-D
Owners: Metropolitan Land Co. LLC
Applicant: Stuart McLendon, DD17 Broadway, LLC
Address: 322 S Broadway
Northwest Corner of Broadway Street and W 4th Street
Legal Description: Lot 7, 8, and 9, Block 118 Original City of Little Rock
Zoned: UU Urban Use District
Present Use: Commercial Surface Parking
Proposed Use: Quick service restaurant with drive-thru (Tropical Smoothie Café)
Variance(s)Requested: The sign provisions of Sec. 36-342.1(c)(11) to permit a 12-foot-high ground mounted monument sign.
Justification: The applicant’s justification is presented as per the attached letter.
STAFF REPORT
Planning and Development Civil Engineering Comments:
No Comments
B. Buffering and Landscape Comments:
No Comments
C. Building Codes Comments:
No Comments
D. Staff Analysis:
Tropical Smoothie is constructing a new stand-alone, vehicular-oriented restaurant on the Urban Use (UU) zoned property at 322 S. Broadway Street. The property consists of 0.50 acres
and is located at the northwest corner of Broadway and W. 4th Streets.
In August of 2022 the applicant received approval from the Board of Adjustment for several variances from the UU district development criteria established in Section
36-342.1. As part of this approval a six (6) foot high, eight (8) foot long, two (2) foot wide ground-mounted monument sign including a stone base was allowed. The signage area, as shown
in the approved graphics, was four (4) foot high and eight (8) foot long (thirty-two (32) square foot) on each side of the sign, totaling sixty-four (64) square foot. The sign was to
be placed in a parking island in the southeast corner of the property adjacent to Broadway Street right-of-way.
The applicant is now requesting an additional variance to allow the previously approved ground-mounted monument sign to be increased in height. The proposed sign is to be twelve (12)
foot high, four (4) foot six (6) inches long, and two (2) foot four (4) inches wide, including a stone base. The proposed signage area, as shown in the submitted graphics, is to be
four (4) foot four (4) inches high and four (4) foot six (6) inches long (nineteen and a half (19.5) square foot) on each side of the sign, totaling thirty-nine (39) square foot. The
applicant has stated that visibility plays a critical role in insuring patrons can see the store location and have ready access. The proposed sign is indicated to be in the same area
as previously approved, in a parking island in the southeast corner of the property adjacent to Broadway Street right-of-way.
Staff supports the request to have a twelve (12) foot high ground-mounted sign along Broadway Street. Staff believes that the requested variance is appropriate for the pedestrian-oriented
area surrounding the site.
E. Staff Recommendation:
Staff recommend approval of the requested ground-mounted sign variance.