HomeMy WebLinkAboutZ-6689-A Staff AnalysisNovember 29, 1999
Item No.: 7
File No.
Owner:
Address:
Description:
Zoned:
Variance Requested:
Justification:
Present Use of Property:
Proposed Use of Property:
Staff Report:
A. Public Works Issues:
Z -6689-A
Olde Towne, Inc.
300 East Markham Street
West 1-� of Lot 9, all of Lots 7
and 8, Block 35, Original City
GB
Variances are requested from
the sign lettering and location
provisions of Sections 36-
353 (c) (3) (a) and 36-353 (c) (1) to
permit lettering which exceeds 1'6"
in size and which extends above the
eave of the building.
The applicant's justification is
presented in an attached letter.
Vacant building, being remodeled.
Retail stores and restaurant
No issues related to this.sign variance.
B. Staff Analvsis:
The former warehouse building located on the GB zoned
property at 300 East Markham Street is being remodeled to
accommodate a mixed use development consisting of a
restaurant and retail sales spaces. The property lies
within the River Market District and is subject to the
district's overlay standards. Pour House Bar and Grill is
to occupy the rear of the building, with frontage on
Cumberland/La Harpe and the River. A large entry feature
has been designed into the Cumberland/La Harpe frontage.
This feature consists of a wall with the restaurant's logo
placed on it. The lettering on the logo ranges from 1110"
November 29, 1999
Item No.: 7 (Cont.)
in height for the lower case letters to 213" in height for
the upper case letters. Section 36-353 (c) (3) (a) of the
River Market Overlay regulations limits the height of
lettering on signs to a maximum of 1'6". The entry
feature/wall and the accompanying signage extends above the
eave of the building, which is prohibited by Section 36-
353(c)(1).
6 -
353(c)(1).
Staff is supportive of the requested variances to allow the
sign. The minor size variance for the lettering is
mitigated by the large scale of the entry feature/wall. If
the larger lettering was on a small background, such as
awning, the visual impact would be greater. The sign faces
into the Cantrell Road - La Harpe - Cumberland confluence,
not into the heart of the River Market District on East
Markham. Although the signage extends above the eave line
of the building, it is placed on the vertical surface of the
entry feature/wall that is built into the building's fagade.
Staff does not believe the proposed signage will harm the
visual integrity of the River Market District.
The River Market Design Review Committee has reviewed the
proposal and recommends approval of the variances. A letter
to that effect is attached.
C. Staff Recommendation:
Staff recommends approval of the requested sign variance
subject to the following condition:
1. The variance is granted specifically for Pour House Bar
and Grill and may not be transferred to any subsequent
occupant of the building.
BOARD OF ADJUSTMENT:
(NOVEMBER 29, 1999)
The applicant was present. There were no objectors present. A
letter of opposition from Presley Melton, owner of properties at
301-307 East Markham Street, had been received by staff and
forwarded to the Board. Staff presented the item and a
recommendation of approval subject to the variance being granted
specifically for Pour House Bar and Grill and not being
transferable to any subsequent occupant of the building.
The applicant, Chad Young, described the proposed sign and
presented a drawing showing the elevation of the building.
K
November 29, 1999
Item No.: 7 (Cont.)
A motion was made to approve the requested sign variance as
recommended by staff. The motion was approved by a vote of
4 ayes, 0 noes and 1 absent.
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