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HomeMy WebLinkAboutZ-6656 Staff AnalysisApril 26, 1999 Item No.: 6 File No.: Z-6656 Owner: Walter Hussman/Sonny Williams' Steak Room Address: 500 East Markham Street Description: Part of Block 2, Pope's Addition Zoned: GB Variance Requested: Variances are requested from the sign location and appearance provisions of Section 36-353 to permit a sign on the face of an awning which exceeds 6 square feet in area. Justification: Applicant's ,Statement: Sonny Williams' Steak Room, LLC, is requesting permission to apply signage to an existing awning located on the west face of the Museum Center in the River Market District. The purpose of our request is to facilitate recognition of this new enterprise and to build customer traffic. In the competitive environment of restaurant sales and marketing, adequate signage is a must for success. To that end, restaurants and other businesses currently located in the River Market District have very visible, well located signage promoting their location and their category of business. In order not to be placed at a competitive disadvantage vis-a-vis other restaurants in the District, we believe the location of the sign application on the existing awning is necessary. April 26, 1999 Item No.: 6 (Cont.) Present Use of Property: Proposed Use of Property: Staff Report: A. Public Works Issues: Thank you for your consideration of this request in order that Sonny Williams' Steak Room may succeed and add to the growing commerce of the River Market District. Mixed Use Facility Mixed Use Facility No issues related to this sign variance. B. Staff Analysis: Sonny Williams' Steak Room is proposing to open a new restaurant in the Museum Center building at 500 East Markham Street. The restaurant will be located in the western end of the building, closest to the River Market. The applicant is proposing an awning sign on the west wall of the building, providing greater visibility to the River Market and people west of the Museum Center building. Lettering is proposed to be placed on the face of the awning. The property is located within the River Market area and is covered by the River Market Design Overlay. Section 36- 353(a) Me states "awning valences are appropriate locations for signs." The awning in question has no valence. Section 36-353(a)(2)d states "awning signs shall not exceed six (6) square feet per awning." The proposed lettering does exceed 6 square feet. It is the applicant's contention that the sign is necessary for the business in that the majority of customer traffic in the area is located to the west, around the other restaurants and the River Market. The building was renovated, including the addition of the awnings, prior to implementation of the Overlay District. Consequently, the awnings were not designed with the thought in mind that valences would be needed to accommodate signage. On April 7, 1999, the River Market Design Review Committee voted to recommend approval of the variances to allow the E April 26, 1999 Item No.: 6 (Cont.) size of the sign and the location of the sign on the "body" of the awning. C. Staff Recommendation: Staff recommends approval of the requested sign variances. BOARD OF ADJUSTMENT: (APRIL 26, 1999) Craig Douglas was present representing the application. There were no objectors present. Staff presented the item and a recommendation of approval. Staff informed the Board that 1 of the 4 persons required to be notified of the hearing was notified 5 days prior to the hearing, not 10 days as required by the Board's bylaws. Mr. Douglas stated that the owner of 521 East Markham was out of town and, once he was reached, he signed the notice form and faxed it back. Mr. Douglas stated that the adjacent owners supported the variance request. A motion was made to waive the bylaws and to accept the notices as provided by the applicant. The motion was approved by a vote of 4 ayes, 0 noes, 0 absent and 1 open position. Mr. Douglas described the proposed sign and stated that he felt it was necessary for the restaurant to have the sign as proposed. He stated that there were similar signs in the area and noted that the River Market Design Review Committee had recommended approval of the variances. In response to a question from Norm Floyd, Mr. Douglas stated that the restaurant would have no awning signs on the Markham Street frontage. A motion was made to approve the sign variances as requested. The motion was approved by a vote of 4 ayes, 0 noes, 0 absent and 1 open position. 3