HomeMy WebLinkAboutZ-6558 Staff AnalysisSeptember 28, 1998
Item No.: 4
File No.•
Owner-
Address:
Descri tion•
Zoned:
variance Re ested:
Justification:
Present Use of Property:
Proposed Use of Property:
Staff Report:
A. Public works Issues:
Z-6558
I-430, L.L.C. Care of Flake and
Kelley Management
10221 N. Rodney Parham
Tract 1 and Tract 2, Breckenridge
village Shopping Center
C-3
variances are requested from the
sign provisions of Section 36-
557(c) to permit an additional
ground -mounted sign to serve
Central Bank and Trust.
There is a lack
due to excessive
property.
Shopping Center
Shopping Center
No issues related to this sign variance.
B. Staff Analysis:
of site visibility
slopes of the
The large C-3 zoned tract located at the southeast corner of
I-430 and Rodney Parham Road is occupied by a multiple
building shopping center. Central Bank and Trust occupies a
free-standing building on the north side of the property,
near Rodney Parham Road. The shopping center has two, large
ground -mounted signs on the Rodney Parham Frontage. These
signs advertise various tenants of the shopping center,
including space for Central Bank and Trust. The bank
proposes to place a ground -mounted sign next to its
building, facing Rodney Parham. Section 36-557(c) of the
Code states:
In commercial and industrial zones where a lot
has in excess of one hundred fifty (150) linear
feet main street frontage, one (1) additional
on -premises freestanding sign will be allowed
for each additional one hundred fifty (150)
September 28, 1998
em No.: 4 (Cont,
linear feet of main street frontage. Such
signs shall be subject to the size and height
limitations of the first allowed freestanding
sign and may be placed no closer than one
hundred fifty (150) linear feet from any other
freestanding sign located on the same property.
The proposed sign will be 20 feet in height and
approximately 65-70 square feet in area, which is within
what is permitted for a sign in, the commercial zone.
However, the sign will be within -110 feet of an existing
sign and the property has only 409+ feet of frontage on
Rodney Parham, limiting the site to 2 signs on that
frontage.
The slope of the property, combined with the landscaping and
berm along Rodney Parham does somewhat limit visibility of
the site from the street.
Staff does not support the requested variance. Various
aspects of the sign regulations serve to prohibit the
proliferation of signs visible from the public right-of-way.
This site, although a large property, does not have adequate
street frontage on Rodney Parham to accommodate a third
sign. There is space on the shopping center sign to
accommodate the various tenants of the shopping center, none
of which have separate ground -mounted signs other than the
movie theatre complex.
C. Staff Recommendation:
Staff recommends denial of the requested variances.
BOARD OF ADJUSTMENT: (SEPTEMBER 28, 1998)
Rob Robinson and Ron Strother were present representing Central
Bank. There were no objectors present. Staff presented the item
and a recommendation of denial.
Rob Robinson addressed the Board in support of the variance. He
explained that Central Bank was a freestanding business within
the Breckenridge Shopping Center. Mr. Robinson explained that
Central Bank was at a competitive disadvantage. He noted the
signage and visibility of other branch banks in the area. Mr.
Robinson cited the difference in deposits between Central Bank
and other banks in the area. He stated that there was a direct
correlation between visibility and number of deposits. Mr.
Robinson discussed the lack of visibility which his bank has from
Rodney Parham Road.
Ron Strother, CEO of Central Bank, stated that in his years of
banking experience, signage had a considerable impact on the
viability of a bank branch.
2
September 28, 1998
Item No.: 4 (Cont.
In response to a question from Chairman Brooks, Mr. Robinson
noted that the variances were minor in nature.
Mr. Strother noted that, although the shopping center has two
tenant signs on Rodney Parham Road, one is devoted to the
theatre.
In response to a question from Chairman Brooks, Mr. Robinson,
stated that it would be very detrimental to Central Bank not to
have the requested sign. Mr. Robinson stated that a viable
branch bank should have $20,000,000.00 in deposits and this
branch has $10,000,000.00. He stated that increased visibility
should help the branch meet $20,000,000.00.
Chairman Brooks called for a vote on the application. The vote
was 3 ayes, 1 noe and 1 absent. The variances were approved.
K,