Loading...
HomeMy WebLinkAboutZ-5386-A Staff AnalysisJULY 28, 2014 ITEM NO.: B File No.: Z -5386-A Owner: JWL Limited Partnership Applicant: Casi Runnells, Colliers International Address: 1021 Jessie Road Description: Southeast corner of Jessie Road and Riverfront Drive Zoned: 1-3 Variance Requested: A variance is requested from the sign provisions of Section 36-557 to allow wall signs without street frontage. Justification: The applicant's justification is presented in an attached letter. Present Use of Property: Office Warehouse Proposed Use of Property: Office Warehouse STAFF REPORT 0 Public Works Issues: No Comments B. Staff Analysis: The 1-3 zoned property at 1021 Jessie Road is occupied by a one-story office/warehouse building. The property is located along the south side of Jessie Road, a private street which runs between Riverfront Drive and Cottondale Lane. Paved parking is located between the building and Jessie Road. The building backs up to the Junior Deputy baseball park, with the south side of the office/warehouse building being visible from Cantrell Road. The building contains multiple tenants. The applicant is proposing to allow each individual tenant to place wall signage on the building's south fagade, to be visible from Cantrell Road. The applicant is requesting that each tenant's wall signage not exceed ten (10) percent of the building fagade area for which each tenant occupies. Section 36-557(a) of the City's Zoning Ordinance requires that all on -premise wall signs face required street frontage. Therefore, the applicant is requesting a variance from this ordinance standard to allow wall signage on the south side of the building. The Junior Deputy ball park is located between the south building fagade and Cantrell Road. JULY 28, 2014 ITEM NO.: B (CON'T. Staff does not support the sign variance, as filed. Staff is not opposed to the individual tenants having signage on the south side of the building to identify their location. However, staff feels that ten (10) percent of the building facade area is too much signage. This amount of signage represents principal commercial signage. Staff feels that the signage on the south side of the building should be secondary signage, with the principal business signage on the front of the building, facing Jessie Road. Staff could support a non -lighted wall sign for each tenant on the south building facade not to exceed 32 square feet. Staff feels that a wall sign of this size would be adequate to identify each tenant's location in the building. C. Staff Recommendation: Staff recommends denial of the requested sign variance, as filed. BOARD OF ADJUSTMENT (June 30, 2014) Staff informed the Board that the applicant submitted a letter requesting deferral of the application to the July 28, 2014 Agenda. Staff supported the deferral request. The item was placed on the Consent Agenda for deferral to the July 28, 2014 Agenda. The vote was 4 ayes, 0 nays and 1 absent. The application was deferred. Staff Update. The applicant submitted a revised application to staff on July 16, 2014. The revised application reduces the amount of wall signage proposed for the south fagade of the building at 1021 Jessie Road. The applicant notes that there are seven (7) tenant spaces within the overall building. The applicant is proposing a wall sign with a maximum area of 100 square feet for each tenant. The overall fagade area is 11,875 square feet. If all seven (7) signs were in place, it would represent a coverage of 5.89 percent of the fagade area. This is a decrease from the ten (10) percent coverage originally requested. Staff supports the requested sign variance to allow wall signs on the south fagade of the building. Staff feels that the reduction in -sign -area is reasonable. The signage on the south building fagade should aid in identifying the tenants within the building, given the fact that the property has no direct frontage on a public street. JULY 28, 2014 ITEM NO.: B ICON'T. Revised Staff Recommendation: Staff recommends approval of the revised application, subject to the following conditions: 1. Only one (1) wall sign will be allowed per business, not to exceed seven (7) signs for the overall property. 2. Each sign shall not exceed 100 square feet in sign area. 3. The wall signs are to be non -lighted. 4. A permit must be obtained for each sign. 5. There is to be no ground -mounted sign placed on the property. BOARD OF ADJUSTMENT (July 28, 2014) The applicant was present. There were no objectors present. Staff presented the application with a recommendation of approval. There was no further discussion. The item was placed on the Consent Agenda for approval as recommended by staff. The vote was 5 ayes, 0 nays and 0 absent. The application was approved.