HomeMy WebLinkAboutZ-5152-B Staff AnalysisFILE NO.: Z -5152-B
NAME: Holiday Inn Revised Short -form PCD
LOCATION: Located at 10920 Financial Center Parkway
DEVELOPER:
Drew Crawford and Associates
724 Garland Street
P.O. Box 3333
Little Rock, AR 72203
SURVEYOR:
White Daters and Associates
24 Rahling Circle
Little Rock, AR 72223
AREA: 2.99 acres
WARD: 6
CURRENT ZONING
ALLOWED USES
PROPOSED ZONING:
PROPOSED USE:
VARIANCEMAIVERS
BACKGROUND:
NUMBER OF LOTS: 1
PLANNING DISTRICT: 11
PCD
Hotel
Revised PCD
FT. NEW STREET: 0 LF
CENSUS TRACT: 24.07
Allow the placement of a ground sign on an adjacent parcel
within a sign easement
None requested.
Ordinance No. 15,648 adopted by the Little Rock Board of Directors on March 7, 1989,
approved a rezoning of this site from 0-3, General Office District and C-3, General
Commercial District to PCD and established Suitemark Hotel PCD. The approval
allowed the construction of a 128 room hotel. The hotel was contained in
FILE NO.: Z -5152-B Cont.
three (3) buildings with approximately 72,000 square feet of space. The materials of
construction were wood stick framing with a stucco exterior finish. The buildings were
proposed with three (3) and four (4) stories with a maximum building height of 40 -feet.
A. PROPOSAUREQUESTIAPPLICANT'S STATEMENT:
The applicant is requesting to amend the previously approved PCD, Planned
Commercial Development, to allow the placement of a ground sign on the
adjacent property owned by Relyance Bank. The sign will be located within a
sign easement executed between the bank and the Holiday Inn hotel owners.
The sign is proposed 3 -feet 4 -inches (3'4") in height and 4 -feet 1 -inches
(4'1") in length.
B. EXISTING CONDITIONS:
The site contains a hotel located behind a branch bank facility fronting Chenal
Parkway. The area is primarily developed with office, commercial and hotel
facilities. There is an extended stay hotel located to the west and a banking
facility located to the east. Across Chena'I Parkway is a multi -story office
building. Chenal Parkway has been constructed to Master Street Plan standard
including curb, gutter and sidewalk.
C. NEIGHBORHOOD COMMENTS:
As of this writing, staff has received an informational phone call from an area
property owner. All property owners located within 200 -feet of the site along with
the Birchwood Neighborhood Association were notified of the public hearing.
D. SUBDIVISION COMMITTEE COMMENT: (February 3, 2016)
The applicant was present. Staff presented an overview of the item stating there
were no outstanding technical issues associated with the request. Staff noted
the request was to allow a sign for the hotel on an adjacent parcel within a sign
easement. There were no more issues for discussion. The Committee then
forwarded the item to the full Commission for final action.
E. ANALYSIS:
There were no outstanding technical issues in need of addressing related to the
site plan raised at the February 8, 2016, Subdivision Committee meeting. The
applicant is proposing to amend the PCD to allow the placement of a ground sign
on an adjacent property owned by Relyance Bank. The hotel states with the
completion of the 1-630 improvements visibility of the existing signage, which is
located on the building only, is difficult to see. The applicant states with the
placement of the sign at the driveway entrance, guests of the hotel will know
when and where to turn to access their business.
2
FILE NO-: Z -5152-B (Cont.
The sign will be located within a sign easement at the driveway entrance shared
by the bank and the hotel. The hotel is located on a lot which does not have
public street frontage with Chenal Parkway. The sign is proposed 3 -feet 4 -inches
(3'4") in height and 4 -feet 1 -inches (4'1") in length.
Staff is supportive of the request. Staff does not feel the placement of a sign
identifying the hotel along the Parkway will have any adverse impact on the bank
property or on the area.
F. STAFF RECOMMENDATION.-
Staff
ECOMMENDATION:
Staff recommends approval of the request to allow the ground sign as proposed.
PLANNING COMMISSION ACTION: (FEBRUARY 25, 2016)
The applicant was present. There were no registered objectors present. Staff
presented the item with a recommendation of approval of the request to allow the
ground sign as proposed. There was no further discussion. The item was placed on the
consent agenda and approved as recommended by staff by a vote of 10 ayes, 0 noes
and 1 absent.
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