HomeMy WebLinkAboutZ-4485-A Application 2"Talking Business With Marriott is a Pleasure:'
Developer Joe Callahan said that. He's a part-
aer in Callahan Pentz Properties. Joe, who
,vas vitally involved in the development of
Hacienda Business Park, a multi -use business
Dark in Pleasanton, California, knows what to
.00k for in the company he keeps (and does
business with). Here are three important
elements that attracted him to Courtyard:
tCourtyard by Marriott is company
• owned and operated by Marriott--
,vith no third party to complicate matters.
You negotiate directly with the principals.
2 Marriott has the financial capability
• and resources to move quickly and
lexibly. With top-level support when nego-
tiations are under way. Developer Clai Carr
:)f Rouse & Associates says: "I was surprised
ind pleased that once we started talking busi-
ness seriously, I had no difficulty in picking up
--he phone and getting help and support from
-he Regional Real Estate Directors and the
V. P. of Courtyard Development, Paul Novak."
3 Courtyard by Marriott has a dedicated
* team of support experts responsible
for each sector of the country —the most
comprehensive and complete support team
you will ever encounter for a hotel of this
category. And the Marriott Regional Real
Estate Director of the Courtyard project
within your development will have access to
Corporate support in the following areas:
Market Feasibility
Engineering
Architecture and Design
Construction Management
Legal
Finance
Marketing
Operations Management
Marriott Development Criteria
Marriott is selectively seeking high quality • Middle -to upper -middle income residential.
established or new growth locations with
concentrations of: There must be a real project to discuss.
• Quality office space with National and
Regional tenants.
• Environmentally clean, high quality
industrial and distribution space with
District, Zone, Regional, office facilities.
• Commercial and retail activity; regional
malls, speciality shopping centers, restaurants.
Marriott is not interested in speculative,
"in -the -future" discussions. Developers must
have financial support necessary to pursue
their overall project.
In short, and in every sense of the phrase
for you and for Marriott ... Courtyard by
Marriott means business.
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from the Developer's Polint of View.
The two key considerations about having a
Courtyard by Marriott in your development
are the who and the what of this opportunity.
Marriott leadership and prestige convey a
value and enhancement to any property
from the moment the first announcement
sign is posted on your vacant lot. Here's a
comment on that from Allen Meredith of
Trammell -Crow Company in Atlanta, de-
velopers of the multi -use project where the
Atlanta Northlake Courtyard is located:
4 < The ink was hardly
dry on the first papers
we signed with Marriott
when we were already
getting a good press
on it in the local paper.
And other prospective builders on the same
and on adjacent properties began to
perk up their interest considerably...»
The architecture of Courtyard is
residential in scale and can be zoned in
areas where many motels and hotels are
prohibited. Dramatic proof of that came
from one of our new Courtyards in Deerfield,
Illinois. Swen Flodstrom of Flodstrom Con-
struction Company, who is developing the
adjoining multi -use project, summed it up
this way:
4(They were historically
opposed to any hotel there.
But after they saw the
plans, the Chairman of
the Planning Commission
1 and the Village Mayor were
instrumental in the rewriting of zoning
regulations to make way for Courtyard.»
Besides providing design that's compatible
with a wide range of architectural styles,
Courtyard architecture and ambitious land-
scaping offer measurable enhancement to a
development's environment.
In that connection, let's look at another one
/' A 1 /� . 1 _ ___
Bell of Alen Morris Company (who are de-
veloping the adjoining multi -use property):
«What attracted us
particularly was the re-
sult Marriott gets by in-
vesting twice the average
landscaping budget.
They care a lot. And it
shows. Same with the quality of the archi-
tecture.There's, no blank side. No abrupt
back end. It flows in harmony with the ad-
joining areas ...very important, consid-
ering the traffic flow in our development.)9
What if there's a hotel already on the
development or in the planning stage?
Several developers have commenced on the
very clear advantage Courtyard offers in
that regard. Filling the position it does as a
moderately priced hotel with a full range of
quality services, Courtyard can stand alone
in a development or it can complement a full
service hotel. When combined with a full
service hotel, Courtyard provides diversi-
fication and freedom of choice now denied
to many individual travelers. Moreover, the
lifestyle of the typical Courtyard customer is
more favorably inclined toward Courtyard's
atmosphere, free of the big hotel's hustle -
bustle, the waiting for elevators, the incon-
venient, busy parking lot (often with a fee),
the convention pressures and other dis-
tractions.This is borne out by the develop-
ment of the Windy Hill, Atlanta Courtyard
property located in the North by Northwest
Office Park.There, Jim Andrews (President
of North by Northwest) comments on
the Windy Hill Courtyard success story:
«We have a 220-room
'A national chain hotel
and the Courtyard both
within a stones throw of
each other and they're
!Iliboth doing very well in-
deed.I figure that with
11 Courtyard, we can now
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I
the prestige name among the leaders of the
Q�
hotel and lodging industry, has developed
a hotel success on which to build, grow and benefit in the decades ahead.
It's called Courtyard by Marriott.
The Marriott Corporation —a three -billion- dollar, quality -oriented, growth -
motivated company began the Courtyard idea by recognizing a huge and
growing need among American travelers —especially business travelers,That
unmet need pointed the way clearly toward a new hotel concept —Courtyard
by Marriott —"a special little hotel at a very comfortable price."The concept
called for amenities and comforts no motel or motor inn could match —scaled
to individual needs and priced in a moderate range no large full -service hotel
could offer.
Marriott put three years and $40 million worth of research into the
Courtyard concept. Out of this research came the basic design of today's suc-
cessful, operating properties. k is a well -landscaped hotel with terraced walks
and a country resort atmosphere. It has conference rooms, a small restaurant
and lounge and many unique, comforting extras. Such as an enlarged mom
size. A distinctly separate seating area in every room (and a king-sized bed in
most rooms). A pleasant balcony or patio. A Courtyard swimming pool and a
hydrotherapy whirlpool. And much more. No wonder, then, that the first five
Courtyard properties, opened in Georgia in 1983/84, were immediately suc-
cessful. Building on that success, Marriott is actively proceeding with the de-
velopment of Courtyards coast to coast. Hundreds more within the decade.
Clusters of them in all the major metro areas. A one -to -two -billion -dollar
program of expansion is what Marriott is currently planning.
rtyard environment is easy to live with—
d out.
f the design -plan of the exceptionally well -landscaped
i by Marriott is the centrally located courtyard
Aires its name. (See left page). Here, terraced walks
the swimming pool, reflecting the quiet good taste
,ecial little hotel."
. spirit that begins right in the lobby.
very first moment of check -in, the friendly, generous
burtyard and its staff comes through, to make
er feel welcome and aware that this is no ordinary
"stopover."
rooms and even more spacious suites.
ntinually express their pleasure over the pleasing
the many surprising "extras" that set Courtyard
separate seating arrangement that you find in every
instance. Or the sliding glass doors that lead to a
alcony or patio. It all adds up to true living and
Dace... to the kinds of amenities and attractions that
avellers to bypass other places.
home away from home is the whole idea behind
I by Marriott.
The indoor Hydrotherapy Pool is a
year-round favorite.
After a wearying trip or an active business
or shopping day, nothing beats a long,
relaxing soak in the Hydrotherapy Whirlpool.
A cocktail lounge with the feeling of a
living room.
It's not a noisy, chromed -up bar —it's an
inviting social —gathering place adjoining
the restaurant, where guests enjoy quiet
conversation over their drinks.
Courtyard takes pride in good food,
good service.
Courtyard's congenial, informal restaurant is
one more among a host of reasons why so
many guests tell us in so many ways: "We're