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N Architectural Examples
Examples of aivard winning lifestyle
centers by the project's architect,
Everett Hatcher of CMH A rcb itects.
%.agaxtT.zWrm
TOWN CENTER
Iw-
Featured Projects of CMH Architects:
The Summit in Birmingham, AL
The Avenue at East Cobb in Atlanta, GA
The Summit in Louisville, KY
The Avenue at West Cobb in Atlanta, GA
EastChase in Montgomery, AL
The Avenue at Peachtree City in Atlanta, GA
V Existing Properties
Examples of existing Schickel
Development properties.
VI. Fold -Out Aerial and Site Plan
•r r � r •
TOWN CENTER
r
Table of Contents
I. Project Overview
II. Site Plans & Aerials
III. Traffic Study
IV Architectural Examples
V. Existing Properties
VI. Fold -Out Aerials & Site Plans
I. Project Overview
Project Summary
Elements of a Lifestyle Center
Myths & Facts
Shopping Center Comparison
Financial Impact & Project Data
Neighbors Thoughts & Comments
NaRmtX. -
TOWN CENTER
Project Summary
Project: Pleasant Ridge Town Center
Location: Cantrell Road and Pleasant Ridge Road
Intent: Lifestyle center featuring upscale retail shopping and dining
A 300,000 square feet of retail and restaurant space
A Brick -and -stone construction
A Clock tower and other architectural details
A Unique store facades
A Sculptures, fountains and other items of interest
A 6 entrances
A CATA bus stop
A Screened dumpster, service and mechanical areas
A Wooded buffers
A Irrigation system
A Low-level and directional outdoor lighting
Additional Information:
A Parisian, a specialty department store owned by the Sak's Department Store Group, will anchor the Town
Center; it is Saks' first venture in Arkansas.
A 86% of suburban homebuyers prefers town centers, according to an American LIVES survey.
aaAgm
TOWN CENTER
Elements of a Lifestyle Center
0 Upscale
0 Open-air
0 Smaller
0 Mixed use
0 Pedestrian friendly
0 Quality neo -traditional design, incorporating extensive use of hardscaping and landscaping, rich
architectural character, fountains, street furniture and sculpture
0 Multi-purpose, leisure -time destination
0 Village -like
0 Elegant
"A lifestyle center caters to the retail needs and `lifestyle' pursuits of consumers in its trading area. As they
exist today, lifestyle centers are most often located in new affluent residential neighborhoods and have an
upscale orientation." — ICSC Research Quarterly, Winter 2001-02
0
"In addition to matters of convenience, lifestyle center shoppers also endorse the overall atmosphere and
shopping environment at these open-air facilities, and feel safe and secure while shopping there.... Lifestyle
centers appear to have established a viable niche in the pantheon of shopping center types." — ICSC
Research Quarterly, Winter 2002-03
CA
"The so-called lifestyle center presents an attractive alternative for the more upscale inline specialty retailers.
... Generally, we like them, but in our view, to be a viable alternative to a shopping mall, a lifestyle center
must:
1. Be kept compact and intimate;
2. Have an anchor of some sort to draw routine traffic ...
3. Be in a demographically high income location."
— "Maggie
's Commentary, " Gilliam Viewpoint
0
"A public realm is about community, not simply about consumerism. A public realm is an outdoor space in
the heart of the community with a variety of uses. It is infused with civic pride and the lofty dreams of the -
community." — Gary Cusumano, CEO and President of Newhall Land in Valencia, Calif.
TOWN CENTER -.
I, -
Myths & Facts
Myth #1: The center will add 13,800 additional cars per day at Highway 10 and Southridge.
Fact: The highest volume added to Highway 10 is east of Woodland Heights Road, where
the increase in Highway 10 volume is projected to be 3,444. At Southridge and Highway
10, the volume increase is projected to be 3,111. The center will have no impact on
morning rush hour traffic and very little impact during the 5 p.m. rush hour.
Myth #2: 30% of the traffic generated by the center will be on neighborhood streets.
Fact: The opposition counts N. Rodney Parham and Woodland Heights Road as
"neighborhood" streets. Both streets are collector streets designed to handle large volumes
of traffic.
Myth #3: The development is 4.5 acres larger than Park Plaza.
Fact: Park Plaza is on 23 acres, Pleasant Ridge on 27. Park Plaza's gross leaseable area is
548,000 square feet, almost twice as large as Pleasant Ridge's 300,000 square feet.
Additionally, across Markham, University Mall is 565,521 square feet.
Myth #4: The center is too large for the 27 acre site.
Fact: Pleasant Ridge has 11,000 square feet of building per acre. In contrast, Park Plaza,
one of the city's most successful shopping centers, has 24,000 square feet per acre.
Myth #5: Will require a "variance" to cut twice as much off the hill as is allowed by the L.R.
Land Alteration Plan.
Fact: In the PCD application process there are no variances. The average cut on the site
will be 26 feet. Along one portion along Fairview Road, a 53 foot cut is necessary, but it is
in line with other projects the city has approved this year.
Myth #6: [The center] will result in a dramatic impact on the surrounding neighborhoods in the
form of traffic, noise, crime and decreases in property value.
Fact: There are many examples in Little Rock of neighborhoods coexisting with retail that
have retained or increased their property values. In fact, the Heights/Hillcrest area — the
city's most prominent and expensive neighborhoods in terms of home values — are also
thought of as one of the city's best shopping and dining districts.
TOWN CEN-TERR
SHOPPING CENTER COMPARISON
12 -Oct -04
Shopping Center
Location
Acreage
Total GLA
1000 GLA/Acre
Country Club Plaza
Kansas City, MO
55
1,000,000
18
Highland Park
Dallas, TX
10
246,200
25
Utica Square
Tulsa, OK
30
428,000
14
Pleasant Ridge Town Center
Little Rock, AR
27
300,000
11
Park Plaza
Little Rock, AR
23
548,040
24
University Mall
Little Rock, AR
25
565,521
23
McCain Mall
Little Rock, AR
50
766,621
15
The Promenade
Little Rock, AR
48
531,981
11
University Plaza
Little Rock, AR
10
128,000
13
A
TOWN CENTER
Financial Impact & Project Data
0 600 full-time jobs
0 $40 million investment by developer
0 $65 million total investment
0 $90+ million in retail sales
A $6 million in sales tax generated
0 $300,000 in property taxes generated
0 Almost $1 million in off-site traffic and street improvements
A Schickel Development has not requested a TIF or any other public financing.
TOWN CENTER
Neighbors Thoughts & Comments
"I think the plans for the Pleasant Ridge Town Center are excellent and Little Rock needs a development
like this. It is beautiful, user-friendly, well planned and there is nothing like it in our city.... As an involved
citizen interested in the best development for our beautiful city, I can get excited about good projects that have
integrated good design, beauty and function that attract high quality merchants and tenants in an ideal location."
—Jan Wright, 702 Hall Drive.
M
"The residents of our community constantly comment on the lack of restaurants and shops in our area and
would surely support these developments. This would be such an improvement!" — Christi Hummel, property
manager, The Grove at Pleasant Valley on Pleasant Ridge Road.
M
"The Highway 10 corridor has been transformed over many years from family farms and scattered single
family dwellings to offices, retail shops, grocery stores, convenience stores, fast food restaurants, and banks. An
upscale shopping area would be a desirable addition." — Virginia and Jacob Clements and Carolyn and Richard
Clements, Woodland Heights residents whose property has been sold to Pleasant Ridge.
M
"We all know that if you develop the area as you have shown us, we will be very fortunate, because it would be
the best development we could expect for the area." — M. Jack Hitt, 13711 Rivercrest Drive, Walton Heights.
M
"I think the planned development will be a strong example of the positive things that can be achieved by
developing larger properties and allowing for redefinition of changing use areas.... Those properties [other
Schickel Development projects] are attractive, well landscaped and create a real positive image for our business
community here." — Gary K. Burris, Burris & Company Accountants and Consultants, 11518 Fairview Road,
Pleasant Ridge Office Park.
PLEASANT RIDGE
TOWN CENTER
LI'I`PI.E ROCK, ARKNASAS
Pleasant Ridge Town Center
Hwy. 10 and Pleasant Ridge Rd.
Little Rock, AR
FINANCIAL IMPACT
Investment
Developer
Tenants
Total Investment
Jobs Created
$50,000,000
$30,000,000
$80,000,000
1,000 (600 full-time)
Sales and Revenue Per Year
Total Center Sales $90,000,000+
Sales Tax $6,300,000
Real Estate Taxes $300,000
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