HomeMy WebLinkAboutHDC2021-010 AMFA staff reportPage 1 of 19
DATE: May 6, 2021
APPLICANT: Cindy Pruitt, Polk Stanley Wilcox Architects
ADDRESS: 501 E 9th Street
FILE NUMBER: HDC2021-010
COA REQUEST: Signage, Lighting, and Other Hardscape
PROJECT BACKGROUND AND DESCRIPTION:
The subject property is located at 501 E 9th Street. The
property’s legal description is “Lots A Through F, E.O.
Bagley's Subdivision of Lots Subdivision, Little Rock and
Lot 5 , Block 154, Original City of Little Rock, and Lot 6,
and a 60' Street South of and adjacent to Block 154,
Original City of Little Rock and Lots 1 Through 3, Block
155, Original City of Little Rock, and Lots 1 Through 6,
Block 153, Original City of Little Rock and that part of the
NW 1/4 of Section 11, Township 1 North, Range 11
West, lying East of the Quapaw Line, West of McAlmont
Street, and North of East 13th Street, in The City of Little
Rock and that Part of The SW 1/2 of Section 2, Township
1 North, Range 12 West, Lying South of East 9th Street,
West of McAlmont Street, and East of the Quapaw Line,
in the City of Little Rock, Pulaski County, Arkansas”
The original building of the Arkansas Arts Center was built in 1937. The 2006 survey form
states: “Original building was constructed as an Art Center. Over the years, modifications and
additions have been made with a major modification completed in 2004.” There have been
seven additions to the original building. See graphic on page 11 of this report. It is considered a
"Non-Contributing Structure" to the MacArthur Park Historic District.
Signage, Lighting, and Other Hardscape is included in this application. The signage portion
covers all signage for the Arkansas Museum of Fine Arts (A/MFA) and two signs for MacArthur
Park. The Lighting is for the crescent drive and lighting the front area of the MacArthur
Museum of Arkansas Military History. The Hardscape portion is to remove the plaza area in the
DEPARTMENT OF PLANNING AND DEVELOPMENT
723 West Markham Street
Little Rock, Arkansas 72201-1334
Phone: (501) 371-4790 Fax:(501) 399-3435
www.littlerock.gov
STAFF REPORT
ITEM NO. Two.
Location of Project
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front lawn; add sidewalks and change materials on
existing sidewalks; and add benches. A letter from AHPP
is included near the end of the staff report on page 10.
RECENT ACTIONS ON THIS SITE:
On August 14, 2019, a COA was approved for the
renovation and expansion of the main building with
lighting along a portion of crescent drive.
On April 14, 2014, a COA was approved for a banner
on the northwest portion of the building facing Ninth
Street.
On November 9, 2009, a COA was approved for the
installation of the plaza area with benches and
lighting.
On May 7, 1998, a COA was approved with conditions
for a 31,500 sf addition to the building complex.
Other actions were found but are older and not
relevant.
PROPOSAL AND WRITTEN ANALYSIS OF THE APPLICATION BASED OFF OF INTENT
AND GUIDELINES:
The signage portion covers all signage for the Arkansas Museum of Fine Arts (A/MFA) and two
signs for MacArthur Park. The Lighting is for the crescent drive and lighting the front area of the
MacArthur Museum of Arkansas Military History. The Hardscape portion is to remove the plaza
area in the front lawn; add sidewalks and change materials on existing sidewalks; and add
benches.
Signage
The signage is broken into Monument signs, Macarthur Park identification signs, Arrival signs,
Wayfinding Signs, Banners, and Incidental Signs. Per zoning code, all signs must be at least
five feet behind the property line. Drawing submitted reference street instead of property line.
Actual dimensions are not known.
MONUMENT SIGNS:
Two monument signs are proposed for the site. One is located near the west entrance off 9th
Street on the front lawn (area north of the crescent drive and south of 9th Street) and one in the
south parking lot near the southernmost vehicular entry. The monument signs have a cast in
place concrete base and a double-sided fabricated metal sign cabinet with a powder coat finish.
Letters will be pin mounted. On both signs, the base will be in concrete, Warm Concrete color,
the metal cabinet will be painted in Chantilly Lace color with the lettering in Graynola, shown
below. Linear lighting of the sign will be in-ground. Sign 100, the Primary Monument sign,
located off 9th Street is 40’ long by 5’ tall for a total of 200sf of sign face. It is location 54 shown
on page 12 of this report. Sign 101, the Secondary Monument sign, located off Commerce
Street, is 28’ x 5’ tall for a total of 140 sf. It is location 74 shown on page 13 of this report.
Contributing and Non-contributing
map
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Primary Monument sign #100 proposed at west entrance at 9th Street.
Secondary Monument sign #101 proposed at southernmost entry on Commerce Street.
Sign colors for all signs from left to right top row: Warm Concrete and Stainless Steel. Bottom Row,
Diffuser film white, PMS 7579C, Graynola, Neutro Gray and Chantilly Lace.
MACARTHUR PARK IDENTIFICATION SIGNS:
This proposal includes the removal of two signs and the addition of one sign. They are located
along 9th street. The proposed sign is a double-sided fabricated metal sign cabinet with a
painted finish. Letters will be pin mounted. No lighting is specified. Sign 53, the identification
for MacArthur Park Monument sign, is 7’-8” tall x 3’-0” wide’ tall for a total of 23 sf. It will be
painted Iron Ore SW7069 with a UV resistant clear coat. The signs to be removed are
numbered 1 and 2 and the new sign is numbered 53 and the locations are shown on page 16 of
this report. A second option for the new sign with the text horizontal is shown on page 16.
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Sign #1 to be removed. Sign #2 to be removed. One option of Proposed Sign #53.
ARRIVAL SIGNS:
Two arrival signs are proposed. They are located on the wall of the courtyard at the north
entrance and the south facing wall at the south entrance. These will have donor names in 4 ½”
tall letters of ¾” thick water-cut stainless steel letters with a non-directional brushed face and
sandblasted returns. They will be unpainted. They will be pin mounted to the building. No
lighting is specified. Sign 102, the Courtyard arrival sign is at location 60 shown on page 14 of
this report. The text will be “Placeholder Name 1937 Courtyard Entrance”. Sign 103, the
Terrace arrival sign (sometimes called Park arrival sign) is at location 66 shown on page 13 of
this report. The text of will be “Placeholder Name Park Entrance”.
WAYFINDING SIGNS:
Eight wayfinding signs are proposed for the site. Wayfinding signs discussed in this paragraph
include directional signage to entrances, gift shop, parking, city streets, etc. They are located
on the north, west, and south sides of the building. They are a double-sided fabricated metal
sign cabinet with a powder coat finish with
screen printed letters. Linear lighting of the
sign will be in-ground. Signs will be
Chantilly lace color background with
Graynola color lettering and graphics. The
signs are 1’9” wide and 7’-6” tall for a total
of 13.125 sf of sign face. They are at
location 56, 58, 62, 64, 68, 70, 72, and 76
shown on page 12 of this report.
BANNERS:
Three banner signs are proposed for the
site. These banners will change over time
to promote different exhibits or events.
They are located along 9th Street to the
east of the A/MFA. The signs are
constructed of a six inch metal pole with
fabricated banner. The pole will be painted
Neutro Gray color. Lighting will be from
Wayfinding sign.
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an attached fixture from above the banner. Sign 125, the Freestanding Banner sign is 5’ wide
by 15’ tall for a total of 65sf of sign face. The bottom of the sign face is 10’ above ground level.
It is location at 48, 50, and 52 shown on page 12 of this report.
Banner sign Illumination of banner signs
INCIDENTAL SIGNS:
Twenty-three incidental signs are proposed for the site. Incidental signs discussed in this
paragraph include street numbers; hours of operation; no smoking; no firearms; parking signs
for reserved, loading dock, pickup, and drop-off; etc. They are located on the north, west, and
south sides of the building and in the park at intersections of walkways. Lighting is not specified
on any of these signs. Their locations are shown on page 14 and 15 of this report. The street
number sign, number 130, is 12’ tall, fabricated metal letters pin mounted to the wall in Graynola
color and is located on the north wall. Sign 131 and 132, the entry signs, are shown below are
vinyl applied to the glass on the interior surface. They are a combination of Diffuser film White
and PMS7579C in color.
Signage on Entries Parking signs
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Signs 140, 150, and 151 are vehicular parking and regulatory signs. They are made of 1/8”
aluminum plate with silkscreened graphics mounted to a 2” diameter painted pole with cap.
Pole color will be Neutro Gray and sign plate will be in Chantilly Lace color. Graphics and
messaging will be in Graynola color.
Additional signs for traffic direction will be removed and reinstalled to account for traffic flow
changes.
Lighting
This proposal is to remove 14 of the existing lights along the crescent drive and replace with a
total of 21 lights to match those already approved with the approval of the building expansion.
All removed lighting will be surrendered to the Parks and Recreation Department.
Two Existing light standards with floodlights are proposed to be removed that currently used to
illuminate the front of the Military Museum and its front yard. Two existing lights with globe style
fixtures will be relocated to the front yard of the Military Museum for illumination. They will be
located to the north of the east west sidewalk at the base of the front steps of the building.
Existing light standards with floodlights to
be removed.
Existing light standards with
globe style fixtures to be
removed.
Proposed light
standard with fixtures
to match previously
approved lights.
Hardscape
This proposal is to remove the plaza area in front of the MacArthur Museum of Arkansas Military
History along with the associated pool, benches, and lighting; switching the one way traffic flow
on the crescent drive; removing yellow bollards in front of the MacArthur Museum of Arkansas
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Military History; and removing the brick sidewalk along the crescent drive and replacing with
concrete.
On November 9, 2009, a COA was approved for the installation of the plaza area with benches
and lighting. Later an application was approved for renovation of the historic fountain and pool.
All those improvements are scheduled to be removed as shown on page 17 and 18 of this
report. At that time, the traffic flow was changed the flow east to west. The yellow bollards
were installed for the safety of school children getting off buses to walk around the bus to get to
the front door of the Military Museum. The traffic flow has been proposed to be switched back
to a west to east flow which will render the bollard useless. The western part of the drive will be
one way east while a portion of the easternmost section will be two way. Parking will be on both
sides of the drive in some areas.
It is undetermined when the existing brick sidewalk laid in a herringbone pattern was installed.
Historic postcards from c1905 show a sidewalk in that location. Staff has been informed that
the sidewalk may date to the creation of the park in 1893 or thereafter. Bricks from the sidewalk
will be salvaged for use if the Parks Department desires.
New landscape will be installed to the north of the crescent drive, The Historic district
Commission does not review the softscape - the plants - that will be installed. The HDC does
review hardscape: the pattern of sidewalks, lights, benches, materials for such, etc. Currently,
there is one sidewalk from 9th Street proceeding south through the plaza to the entrance of the
Military Museum. In the proposal, there will be a sidewalk from 9th to the courtyard entry of the
A/MFA on the western end. A central sidewalk will lead from 9th Street to the front door of the
Military Museum with a branch that that will also lead to the courtyard entry of the A/MFA. A
third sidewalk will leave 9th on the eastern end and roughly parallel the crescent drive westerly
intersecting the previous mentioned sidewalks and end across from the courtyard entry. There
is one additional sidewalk that will serve as a connector from the sidewalk that parallels the
drive and the crescent drive on the eastern portion of the front lawn. These sidewalks will
typically be 6’ wide and exposed small aggregate concrete.
Proposed plan for north lawn
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SUMMARY OF PRE-APPLICATION HEARING
The applicant attended the March 12, 2021 pre application hearing. The comments from the
commissioners are summarized as follows:
It was discussed and agreed upon by the commissioners present that the application was
not the typical pre-application meeting topic and that some or most of the design factors
were not applicable.
Comments were:
I remember a general consensus that the signage and lighting throughout the design was
appropriate commercial signage and lighting and enhanced the new building design of the
new Arts Center, which was previously approved.
I was encouraged that their lighting is focused downward so as not to disrupt the neighbors
and the feel of the neighborhood.
Application is for signage and modifications to landscape design. No exceptions taken.
Location , size, material , and lighting generally conform to the guidelines as described.
I really have no comments. I agree with Jeremiah Russell that what the A/MFA had to
present was not what the DRC was envisioned to apply to. OR, if it needs to adapt to such
things, I did not understand what guidelines applied. Overall, I see no guideline that would
be affected.
Staff believes that the application as submitted is appropriate for the district. This building, the
A/MFA, has the largest footprint of any building in the district and is in the top four, if not the
largest, in overall square footage. It sits on the largest parcel in the district and has some of the
largest setbacks in the district. When evaluating this application, aspects of the signage is in
scale with the building. The sidewalks have a meandering pattern as the other walks in the park.
The Lighting matches the previously approved lighting.
NEIGHBORHOOD COMMENTS AND REACTION: At the time of distribution, there were no
comments regarding this application.
STAFF RECOMMENDATION: Approval with the following conditions:
1. Obtaining a building permit or modification of existing building permit to cover additional
costs.
2. Per zoning code, all signs must be at least five feet behind the property line.
3. Obtain sign permits for two monument signs and three banner signs.
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Application
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AHPP letter on conservation easement page 1 of 76
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AHPP letter on conservation easement page 2 of 76 (the remainder of the letter was an attachment of the
application submittals.)
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Sign location plan north monumental, wayfinding, and donor.(rotated)
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Sign location plan south monumental wayfinding, and donor.(rotated)
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Sign location plan north incidental
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Sign location plan south incidental
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Sign location plan MacArthur Park identification
Second option of Proposed Sign #53.
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Hardscape Demolition plan west.(rotated)
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Hardscape Demolition plan east.(rotated)
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Front Lawn perspective.