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DATE: March 11, 2019
APPLICANT: Dr. Marlow Ball, SoMa Animal Clinic & House Calls
ADDRESS: 200 E 13th Street
FILE NUMBER: HDC2019-003
COA REQUEST: Signs
PROJECT BACKGROUND AND DESCRIPTION:
The subject property is located at 200 E 13th Street. The
property’s legal description is “Lot 6 and the south one-
half of lot 5, Block 22, Original City of Little Rock, Pulaski
County, Arkansas."
This commercial building was built c 1955. The 2006
survey form states: “This standard 20th century
commercial structure has expressed columns and beams
with solid and transparent wall independent of structure.”
It is considered a "Contributing Structure" to the
MacArthur Park Historic District.
This application is for signs on the building, one on the
west and one on the south to be mounted on the brick
wall.
PREVIOUS ACTIONS ON THIS SITE:
On October 13, 2015, a COA was issued for an additional sign for First Choice Testing.
On September 9, 2013, A COA was issued for signage for First Choice Testing.
On May 2, 2002, an administrative approval was issued to install a new roof.
PROPOSAL AND WRITTEN ANALYSIS OF THE APPLICATION BASED OFF OF INTENT
AND GUIDELINES:
The proposal is to add two signs to the building for the veterinarian’s office. One sign will be on
the south side of the building facing 13th and the other on the west side facing Scott Street.
DEPARTMENT OF PLANNING AND DEVELOPMENT
723 West Markham Street
Little Rock, Arkansas 72201-1334
Phone: (501) 371-4790 Fax:(501) 399-3435
www.littlerock.gov
STAFF REPORT
ITEM NO. One.
Location of Project
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Existing west elevation Existing south elevation
Existing east elevation Contributing and Non-contributing map
The signs are both 42” high and 140” long for a total of 40.83 square feet. They are a metal sign
that has DiBond 3mm cut or printed vinyl letters applied to the face of the sign. Below are
photoshopped images of the signs placed on the building. They will be mounted with hardware
installed into the mortar joints.
NEIGHBORHOOD COMMENTS AND REACTION: At the time of distribution, there were no
comments regarding this application.
STAFF RECOMMENDATION: Approval with the following conditions:
1. Obtaining sign permits.
Proposed west elevation Proposed south elevation
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COMMISSION ACTION: March 11, 2019
Brian Minyard, Staff, made a presentation to the Commission on the project.
Commissioner Dale Pekar stated for the record that this was his personal veterinarian and
asked the commission if they thought he needed to recuse. He stated that he could be
objective and that he had not financial interest in the property.
Dr. Marlow Ball said that she was excited to be part of the neighborhood and thanked the
Commission and Brian Minyard for the jobs they do in the neighborhood.
There were no citizens who spoke on the item.
Commissioner Pekar commented on the size of the signs and the small panels at the entrance.
Chair Holder asked about a maximum size of sign in the district. Mr. Minyard stated that the
Guidelines will not always state a maximum size of sign. Staff’s recommendation is based on
building style, shape, and size. A flat metal sign seemed appropriate for this style of building.
A motion was made by Vice Chair Jeremiah Russell to approve this item with staff
recommendations. Commissioner Robert Hodge seconded and the motion was approved with
a vote of 5 ayes, 5 noes (Pekar), and 1 absent (Jones).
Pursuant to the By-Laws each commissioner explained why he/she voted for or against the
application.
Commissioner Frances McSwain stated that per Staff, the sign is appropriate for this style of
building. She agrees it would not be appropriate on all styles of buildings.
Commissioner Lauren Frederick stated the sign is appropriate for the style and size of the
building and the sign is not too disruptive in the district.
Vice Chair Jeremiah Russell stated the horizontality of the sign was appropriate.
Chair Ted Holder agreed with all previous comments.
Commissioner Robert Hodge agreed with all previous comments.
Commissioner Dale Pekar said that he thought the sign was too large.
Mr. Minyard stated that the paperwork would be available at the zoning desk tomorrow morning
for them to get their sign permit.
Commissioner McSwain welcomed them to the neighborhood.
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Application
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Cover Letter
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Cover Letter continued
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Cover Letter continued
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Cover Letter continued
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Cover Letter continued
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Excerpt of Guidelines
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Excerpt of Guidelines continued