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Our concept of upscale family is unique. The smoke free, no alcohol environment sets us apart from our competitors. This unique advantage is an operational expression of the Christian values that drive our company. Only the freshest foods, daily prepared, come from the grill and bakery at Kirby's. Each item on our menu has been carefully selected because of its broad customer appeal. Blend this with our commitment to make everything from scratch and you have custom- ers who come back again and again. At the heart of our concept is the bakery. Bread and desserts served at Kirby's will be baked for all to see in our in-house bakery. Pies, cakes, breads and cinnamon rolls will be baked throughout the day, creating the sight and aroma of a French bakery. The bakery will include display windows for retail sales, a variety of coffees and its own seating area to entice customers in for a limited menu of salad, bread and desserts. All of the bakery products will be packaged for carry -out sales. Convenience runs through the very fiber of our American culture, so Kirby's offers a full menu for take-out. Each take-out order can be picked up inside our bakery or through our convenient drive-through window. Uncompromising service is one of our core values. Our commitment to training pro- duces people who are capable, enthusiastic and professional. Since no alcohol is served, the work force for servers includes capable 18,19 and 20 year olds. This enables Kirby's to build a much longer relationship with servers than the more traditional concepts. The original Kirby's Grill and Bakery opened to tremendous crowds in Fayetteville, Arkansas December 19,1991. For thirty days the restaurant opened for dinner only (no drive-through or bakery retail). This enabled the management to adjust the staff size, food preparation levels and space requirements to ensure that our "dining in" customers had the best dining experience possible. In January lunch was opened. Since that time Kirby's has soared in popularity to become the largest volume restaurant in Northwest Arkansas. This success was enjoyed in a market that includes such national chains as Chili's, Red Lobster, Luby's, and El Chico, as well as a host of hometown favorites. During the first twelve months Kirby's outpaced all the regional competitors and outran their own internal goals. At the end of the first year of business Kirby's had experienced a 61% increase over first year projections, closing the year at $2,125,000 in lunch and dinner sales. And the growth hasn't peaked. The Fayetteville store is posting a 17-20% sales increase in the second year. The increased popularity caused longer waits and some creative parking. In response, in April of 1993, Kirby's expanded its Fayetteville operation with another forty seats and thirty parking spaces. It didn't take long for out of town customers to begin inquiring about other Kirby's. After an aggressive evaluation of the Kirby's components of success, the current investor group voted to restructure the original Kirby's concept for expansion and growth. That restructuring was completed May 15,1993 and the decision was made to build the second Kirby's Grill & Bakery in Little Rock, Arkansas. __ 1 2 ./✓ M i ISE �i,r ►�T ��,�-� nJ ��►3�, co l3 JU�`f I`�13 �c(�� orz Pciz��► v� I lip TE Vlo(faQT X13 I P? 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