1665811
NO_ 16,658
0
M = M
AN ORDINANCE AUTHORIZING THE CITY MANAGER
TO ENTER INTO A CONTRACT WITH THE LITTLE
ROCK CHAMBER OF COMMERCE FOR CERTAIN
ECONOMIC DEVELOPMENT SERVICES IN CONNECTION
WITH THE LITTLE ROCK NOW PROGRAM; WAIVING
COMPETITIVE BIDDING; AND FOR OTHER
10 r
262
WHEREAS, the Little Rock Chamber of Commerce has offered
the City the opportunity to participate in the Little Rock Now
program aimed at economic development on a two for one matching
basis up to $100,000.00; and
WHEREAS, participation in this program will promote the
public health, safety and welfare through promotion of economic
development in the City; and
WHEREAS, the opportunity to gain this assistance and
marketing assistance for the City on a two for one matching
basis makes it impractical and unfeasible to bid for the
services to be provided by the Chamber of Commerce.
NOW, THEREFORE, BE IT ORDAINED BY THE BOARD OF DIREC'T'ORS
OF THE CITY OF LITTLE ROCK, ARKANSAS:
SECTION 1. The City Manager is authorized to enter into an
agreement with the Little Rock Chamber of Commerce in
substantially the same form as contained in Exhibit A.
SECTION 2. The Board finds that because the monies
provided by the City will be matched on a two for one basis by
the Little Rock Chamber of Commerce, it will be impractical and
unfeasible to bid for the services to be provided by this
contract and, therefore, competitive bidding is waived.
SECTION 3. The sum of $100,000.00 is hereby appropriated
from the Special Projects Fund in order to fulfill the City's
obligation pursuant to this contract.
0-73
C-9
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
1
263
PASSED: May 3, 1994
i
vl'
!R. . 1M
.i
J1 � A•
•J'
C-
r r r r r r llr r r w r w w r
FROM t L. R. G- gMBF}7 OF Opt�N1pRCE 7p 501 371 4498 1994.05 -03 11132991 0060 P.02-/04
`i-HE
C1 JAIv1GER
WN-W 1h1ffi U%Gmn:1'VOvr
GREATER LIT)1.&RCX'.K
CHAMBER OF IUIMMFRCE
May 2, 1994
Mr. Charles Nickerson
City Manager
City Hall
500 W. Markham
Little Rock, AR 72201
r 264.
RE: "LITTLE ROCK NOW!" Economic Development Funds
Dear Charles:
The Greater Little Rock Chamber of Commerce is authorized to offer the City a
chance to participate in the "LITI LE ROCK NOWT" economic development
program on a $2 for each City- approved $1 match up to the amount of
$1000000. If the City accepts, this letter of agrccntenl may servo as the contract.
The terms of the contract agreement will be one year, commencing on May 13,
1994, and ending May 12, 1995.
The matching funds are to be used as a part of marketing activities identified in
the Chamber's LITTLE ROCK NOW!" program and shall be spent on the
following services, marketing materials and targeted advertising to be provided:
Comprehensive Prestige Marketing Material $ 35,000
(Including, but not limited to a new full -color
livability brochure and pocket folders for
key marketing emphasis on Labor, Utilities,
Industrial Sites, cte.)
SERVING UTU ROCK, NOR11i LrMr%ROCK AND CWMAL ARKANSAS
ONE SPRING BLAMING ♦ LIT U ROCK. ARKANSAS 72Z01.2486 4 (501) 374.4871
6 -73
r -�
M M M M M ilili>• M
FROM IL.R. CFAMBER OF COMMERCE To
Page 2
501 371 4498 1994.25 -03 11133FM i10E0 P.03/04
0 2G5
Revised Video Marketing Material $ 35,000
(Including, but not limited to it revised video
production --- which may take it mixed media
approach using video tape methods and /or computer
generated, customized video presentation formats)
Upgraded Trade Show Exhibit Material
(Including, but not limited to photos and graphics to
give the current exhibit framework more impact)
Targeted, Supplemental Advertising $ 22,500
(Including, but not limited to a targeted demographic
approach focused on specific trade publications - --
balanced with a strategic in -state media campaign
with continuity)
$100,000
These amounts are to serve as guidelines for Urc production of said services,
targeted advertising and marketing materials. Based on pradent and cost -
efficient production methods and targeted advertising post - analysis, these figures
may be re- apportioned among the specific items listed - -- so long as the total
payment for delivery of these services, targeted advertising and marketing
materials remains at $100,000. We pledge to maximize the marketing impact of
this $100,000, which will require flexibility, innovation and on -going strategic
cost analysis on a project by project basis. No portion of the City's finding for
the Chamber's "LITTLE ROCK NOWT" program shall be re- appropriated for
Chamber personnel expenses.
By hiring the Chamber to perform these economic development services, the
City will, as in the past, avoid it costly duplication of efforts and the potential
waste of taxpayer's money.
Under il»s new proposed agreement, the City will be allowed to obtain
reasonable quantities of the literature, video tapes, etc. Before any of the items
are produced, the Chamber will ascertain with City staff the quantities deemed
necessary.
6 -73
P -0
9PHER WMMWV TO
0
Page 3
a01 "I 44SM 14MvA -01M 11.':y. Hj �, 04 /
0
You, as City Manager, will have the right to designate a person to act as the
City's liaison to the Chamber for on -going review of the production and
execution of the aforementioned services, materials and targeted advertising.
For the most part, that person will be Mike Dooley.
The City will retain the right to terminate this proposed agreement and to be
reimbursed the appropriate funds if it finds that any of the City's monies arc
spent by the Chamber in a manner inconsistent with Arkansas law. This right of
termination would be at the City's sole discretion.
Thank you for reviewing this request for "LITTLE ROCK NOW!" marketing
funds in detail. We stand ready to answer your questions. This is an exciting
time in Little Rock's history. By agreeing to this formal request for funding, we
will be dynamically positioned to market Little Rock as never before) Private
contributions in the form of pledges to the Chamber's "LITTLE ROCK NOW!"
program now total almost 52,000,000 for this aggressive, four -year plan. Our
results - oriented "LITTLE ROCK NOW!" marketing enmpaign will help build our
city's tax base through the promotion of new and expanded industry and th jt26.;i
they create. We look forward to your positive response.
Sinr
ceely,
./4XW
tau H.Hat„ei
President
CC. Mike Dooley / City of Little Rock Economic Development Director
Joe Swaty, APR / Director, "LITI'LE ROCK NOW I"
26s