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107940 10,794 • 1 RESOLUTION NO. 2 3 A RESOLUTION TO AUTHORIZE THE CITY MANAGER TO 4 ENTER INTO A CONTRACT WITH STONE AND WARD, 5 INC., TO PROVIDE ADVERTISING AND MARKETING 6 SERVICES TO THE LITTLE ROCK ZOO; AND FOR OTHER 7 PURPOSES. 8 9 WHEREAS, the Board of Directors created a Board of Governors to review, consult, and 10 advise the City on matters concerning the operation and maintenance of the Zoo and to recommend 11 policies and plans for the maintenance or expansion of Zoo facilities and programs to the Board; and 12 WHEREAS, the Zoo Director has determined that a need exists to provide advertising and 13 marketing services for the Zoo to promote the Zoo, its programs, events and new exhibits; to increase 14 Zoo attendance; to develop a marketing and communications program for an enhanced image for the 15 Zoo; and 16 WHEREAS, the Board of Governors, after reviewing the matter, recommended that the City 17 release a Request for Qualifications for the provision of advertising and marketing services to the 18 Zoo; and 19 WHEREAS, a five - member selection committee identified and recommended Stone and 20 Ward, Inc. to provide the desired advertising and marketing services for the year 2000. 21 NOW, THEREFORE, BE IT RESOLVED BY THE BOARD OF DIRECTORS OF 22 THE CITY OF LITTLE ROCK, ARKANSAS: 23 SECTION 1. The City Manager is authorized to enter into contract negotiations with Stone 24 & Ward, Inc. for the provision of advertising and marketing services to the Zoo for the year 2000. 25 SECTION 2. The amount of the contract shall not exceed $75,000. 26 ADOPTED: April 4, 2000 27 28 ATTEST: APPROVED: 29 30 31 32 Nancy Wood, 4 Clerk J1 / / alley, Mayor 1 2 APPROVED AS TO LEGAL FORM: 3 5 Thomas M. Carpenter, City Attorl 6 // 7 // 8 9 // 10 11 // 12 // 13 // 14 // 15 // 16 17 // 18 // 19 20 // 21 // 22 // 23 // 24 // 25 // 26 // 27 // 28 // 29 // 30 // 31 // -2-