107940 10,794 •
1 RESOLUTION NO.
2
3 A RESOLUTION TO AUTHORIZE THE CITY MANAGER TO
4 ENTER INTO A CONTRACT WITH STONE AND WARD,
5 INC., TO PROVIDE ADVERTISING AND MARKETING
6 SERVICES TO THE LITTLE ROCK ZOO; AND FOR OTHER
7 PURPOSES.
8
9 WHEREAS, the Board of Directors created a Board of Governors to review, consult, and
10 advise the City on matters concerning the operation and maintenance of the Zoo and to recommend
11 policies and plans for the maintenance or expansion of Zoo facilities and programs to the Board; and
12 WHEREAS, the Zoo Director has determined that a need exists to provide advertising and
13 marketing services for the Zoo to promote the Zoo, its programs, events and new exhibits; to increase
14 Zoo attendance; to develop a marketing and communications program for an enhanced image for the
15 Zoo; and
16 WHEREAS, the Board of Governors, after reviewing the matter, recommended that the City
17 release a Request for Qualifications for the provision of advertising and marketing services to the
18 Zoo; and
19 WHEREAS, a five - member selection committee identified and recommended Stone and
20 Ward, Inc. to provide the desired advertising and marketing services for the year 2000.
21 NOW, THEREFORE, BE IT RESOLVED BY THE BOARD OF DIRECTORS OF
22 THE CITY OF LITTLE ROCK, ARKANSAS:
23 SECTION 1. The City Manager is authorized to enter into contract negotiations with Stone
24 & Ward, Inc. for the provision of advertising and marketing services to the Zoo for the year 2000.
25 SECTION 2. The amount of the contract shall not exceed $75,000.
26 ADOPTED: April 4, 2000
27
28 ATTEST: APPROVED:
29
30
31
32 Nancy Wood, 4 Clerk J1 / /
alley, Mayor
1
2 APPROVED AS TO LEGAL FORM:
3
5 Thomas M. Carpenter, City Attorl
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